Top AR and VR companies

IndustryWired has listed top innovative AR and VR companies to look out for in 2021

2020 has been heralded as a major year with many improvements for augmented reality and virtual reality. Disruption in many industries has signalled a green flag for augmented reality and virtual reality with hype in the market. The year 2021 is anticipated to follow the previous year’s footstep in AR and VR development. As the Covid-19 pandemic stagnated the usual workflow, people switched to virtual mode to continue with the routine. 

Augmented reality and virtual reality had enough space to grow from zero to infinity. The duo has become the perfect blend of the digitization that makes an artificial environment come true in the real world. At some stage, the narrow line between AR and VR and the real world is disappearing. The technology holds such a great potential to revolutionise the experience with impressive innovation and adaptations. With the surge evident to people’s eyes, the worldwide user base of AR and VR is anticipated to spike to US$11.6 billion in 2025 with more consumers employing the technology on daily basis. IndustryWired has listed top innovative AR and VR companies to look out for in 2021.

Top innovative AR and VR companies

Apple

Apple Inc. has the world’s largest AR platform with hundreds of millions of AR-enabled devices, as well as thousands of AR apps on the app store. As Apple’s hardware and software are designed from the ground up for AR, there is no better way to experience AR. Apple is rumoured to have a secret team of hundreds of employees working on virtual and augmented reality projects. For the past ten years, the company has explored many edges in augmented and virtual reality. But with the emergence of ARKit, and the increasing number of AR and VR adoption, Apple is further streamlining the research and development process. A recent Apple patent filing shows research on a ring, as well as a paintbrush to be used for remote gestures and painting for AR and VR headsets. 

NEXT/NOW

NEXT/NOW is a creative technology agency that produces next-generation digital or physical experience for world-class brands. The company uses natural user interfaces, gesture and motion interactivity, innovative display concepts, and breakthrough technology to create unforgettable moments of connection between people and organisations. NEXT/NOW is an expert in virtual reality, augmented reality, projection mapping, Kinect, and multi-touch interactive installation for events, festivals, exhibits, museums, retail, and corporate environments. 

UnifiedAR

UnifiedAR is a self-service augmented reality marketing platform built specifically to help printers easily create additional value for clients from integrated print to AR solutions. With white-labelled technology, wholesale pricing and access to marketing and training resources, the UnifiedAR partner program provides printers with everything they need to generate new streams of recurring revenue from a digital solution that is not only in high demand, but also truly complements and enhances the value of their print. The company is acting as a doorway that opens many opportunities for augmented reality in product packaging, advertising, and brand visibility. On the positive side, more and more packaging companies are seeing value n developing augmented reality rather than taking a traditional view of it as a bonus product offering. 

SNAP

Snap Inc. is a camera company the believes in reinventing the camera to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together. Snap sees augmented reality as an intersection of customer experience, ads, data and commerce. Snapchat filters have been building out weird transformative camera tools. Snapchat’s road to an eventual pair of AR glasses looks like it runs through lens creators. The company recently announced a US$3.5 million AR creation find for 2021 at Snapchat’s AR-centric Lens Fest developer summit.

Consagous

Consagous is a global IT firm, responsible for providing cutting-edge IT solutions to clients all over the world. With offices in international locations like Australia, Mexico, USA, UAE and Headquarters in India, the company empowers businesses to take on new challenges and even make optimal progress in their respective verticals. Consagous helps in mobile app development, salesforce improvement, data science, cognitive computing, etc using extended reality, a collaboration of augmented and virtual reality. With the aid of emerging solutions, the company is transforming regular customer experiences into something wonderful.