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Here’s why the Cardano-based NFT project and Rap Legend Snoop Dogg have gone live

Snoop Dogg and Cardano-based NFT project Clay Nation have released a new NFT collection called "Snoop Dogg, Gin & Juice," which is part of the "Icons by Clay Nation" series. Snoop Dogg announced his partnership with Clay Nation, a marketplace for collectible Cardano NFTs, last year. The rapper's announcement caused quite a stir in the crypto community.

Champ Medici, Snoop Dogg's son, assisted in creating the NFT artwork. Each NFT provides its users with exclusive access to previously unreleased music by the artist as well as other limited-edition merchandise. Snoop Dogg's new Cardano NFTs were announced via Twitter and are now available. Champ Medici released the rap album "Clay Nation Vol.1" in September, which included three songs about Cardano and its cryptocurrency ADA, which were only available to Baked Nation NFT holders. Baked Nation was a virtual land and clay animation collaboration between Clay Nation, Champ Medici, and Snoop Dogg.

The metadata of the Baked Nation pitch NFTs now includes three previously unreleased original tracks: "Manifest," "Lil Flex'n," and "ADA Dreams." The NFTs were first made available last year.

Baked Nation NFT holders received full commercial rights to the music in addition to exclusive access to the three tracks. Medici, like his father Snoop Dogg, is an enthusiastic supporter of the Cardano project. The latter has already collaborated on some how-to videos with Cardano founder Charles Hoskinson. The hip-hop legend's son raps about his dreams of becoming wealthy with ADA in the song "ADA Dreams." This is not Snoop Dogg's first time working on a cryptocurrency project. The OG rapper, like Elon Musk, is a well-known collector of the Bored Ape Yacht Club and has repeatedly expressed his support for Dogecoin.

However, this is only a small part of his personal history and involvement in the crypto world. Among other things, Snoop owns digital land in the sandbox metaverse. Surprisingly, Clay Nation announced one month ago that the Cardano-based project would be integrated into The Sandbox Game to drive Web3 interoperability further. The experience is being developed in collaboration with Smobler Studios, a creative agency based in Singapore. At the time of publication, the ADA price was at US$0.3451, struggling to break above the key resistance at US$0.3539. ADA is in strong bearish territory after being rejected at the 200-day Exponential Moving Average (EMA) on February 15. A break above the 200-day EMA at US$0.40 would be the second step in reversing ADA's price sentiment.