NVIDIA-Mercedes Collaboration: The Next Frontier in Automotive Sector

Autonomous Driving

Autonomous Driving

Mercedes-Benz is leveraging NVIDIA’s DRIVE platform for building autonomous cars.

The automotive sector is going through a transition period. Being the first sector, where technological innovations have been heavily deployed, it has been continuously reformed. But with artificial intelligence, global automobile sector is entering an era which will change the driving experience completely. By integrating artificial intelligence into the automotive sector, electric cars and supercars are germinated. The S&P global index has estimated that the sales for electric vehicle will account for 3% of global car sales in 2020, thus surpassing the 2019 record of 2.6%. Tesla is already sitting at the helm of electric vehicles, thus acting as the front runner in the automotive transformation. Moreover, the company’s market share has continued to surge from 23% in 2019 to 26% in May 2020.

Though Tesla is holding the reigns of the automotive revolution, NVIDIA and Mercedes-Benz are accelerating in the design and infrastructure of smart cars with AI-enabled technology. In June this year, the German automaker announced a collaborative project with the global leader in computing NVIDIA, to make Software-Defined Computing Architecture for automated driving. Mercedes will utilize NVIDIA’S DRIVE platform for building the software with automated driving functionalities. One of the key features of this collaboration is the automated driving from address to address in the regular routes. Furthermore, with refined safety and convenience applications, the customers will be able to purchase and add capabilities, software applications and subscription services. By the year 2024, Mercedes will roll out vehicles with upgradable automated driving functions.

The Vehicles will be enabled with NVIDIA’s AI-Chip- Orin, with multiple processing engines for high performance, energy-efficient compute and AI, and highly equipped sensors. Moreover, it will assist the vehicles in Level 4 Parking. Moreover, just like in the mobile and laptop, regular software updates will be sent to the user through centralising and unifying computing system in the car.

Currently, the market value of AI hardware, software and in-car services is worth US$5 billion. With Integration of computing processes in the 100 million vehicles, which the Mercedes is planning to do, the market potential for NVIDIA will grow to US$700 billion.


Enhanced Architecture

The Mercedes-Benz vehicles will run end-to-end with NVIDIA’s Data Infrastructure. The NVIDIA’s Drive infrastructure involves the complete data centre hardware, software and workflows, which are required to develop and validate autonomous driving technology from raw data collection through Validation. Since building autonomous vehicles requires the highly skilled data management system, NVIDIA’s DGX employs streamlined large-scale training and optimization of Deep Neural Networks (DNN).

Analysts believe that with this collaboration both the companies will be entering into a domain which has not been explored before, This collaborative Project will not only accelerate the building of autonomous vehicles without reinvention but will help Mercedes-Benz is giving a tough fight to Tesla and others.