Non-Tech Companies are Embracing AI to Outperform Others

IndustryWired has listed the non-tech companies that are beating the odds and making full use of AI

Non-tech companies

Non-tech companies

Artificial intelligence is now an internal and inseparable part of our society. Ever since the technology was streamlined by diverse industries, an uncountable number of companies are embracing AI to ride their vehicle to growth. Fortunately, artificial intelligence has not disappointed them. For many years now, AI is powering many industries including hospitality, healthcare, retail, education, travel, telecom, etc. As the use cases of AI have evolved, more organizations out of the technology circle are adopting AI for compatibility. In this article, we have listed some of the non-tech companies that are beating the odds and making full use of AI.

Even though artificial intelligence’s growth is unconditional, there remain major challenges to its implementation. The behemoth of technology companies like Google, Facebook, Apple, and Microsoft are always on the safe radar. They have high revenues to fund AI initiatives and can recruit more people to work for them. But the scenario is different for medium and small companies. They have to balance the funding and recruitment based on their revenue. But non-tech companies are put in far worse situations. They neither have technology professionals, not special funding to spend on AI initiatives. However, they find a way out and balance their chances by leveraging artificial intelligence for better service delivery. The highlight is that they do all this with just a handful of technology professionals and no IT team’s support. Research suggests that non-tech companies are using artificial intelligence as follows: 21% in retail, 17% in automotive, 6% in manufacturing, and 3% in energy companies. Although the usage is significantly low, it will evolve over the next few years to higher percentages. 


Non-tech companies using AI in their working system



In 2016, Kentucky Fried Chicken (KFC) has launched its first artificial intelligence-enabled store in Beijing. The company planned to expand its layout of smart restaurants, creating more innovative and interesting dining experiences for customers. In collaboration with Baidu Inc, KFC has opened an artificial intelligence store that has a machine that could recognize the diner’s face, sex age, mood, and other features. Further, it would recommend suitable food and set meals, and complete the ordering process. Besides, the company is also using artificial intelligence to sophisticate its delivery process. Last year, KFC Canada has announced the unraveling of their latest digital innovation, a voice-activated skill available through any Alexa-enabled Amazon device that allows KFC lovers from any end of the country to chat all things chicken with Colonel Sanders himself.


Johnson & Johnson

The healthcare sector is a big adopter of artificial intelligence, next to the IT industry. The AI initiatives in the sector have further intensified over the past two years, thanks to the Covid-19 pandemic. Johnson & Johnson, one of the biggest healthcare companies have been boosting its services with artificial intelligence. Starting from drug discovery and making to vaccine production, Johnson & Johnson is utilizing the applications of AI in every end. The company came up with a Melloddy Project, a machine learning ledger orchestration for drug discovery. It is the first initiative by Johnson & Johnson to connect data from the world’s largest pharmaceutical companies to support drug discovery. Johnson & Johnson’s innovation laboratories (JLABS) are implementing new technologies with a series of ‘Quickfire Challenges.’ Besides, the company also used AI and big data in discovering an effective Covid-19 vaccine. 


Ping An

Ping An, a Chinese insurance company is using artificial intelligence to streamline its insurance processing. In 2020, the company launched artificial intelligence-assisted clinical decision support (CDSS), AskBob Cancer for Gastroesophageal Cancers. AskBob helps oncologists make more accurate and efficient decisions in cancer management, which helps in insurance crediting. Ping An has also launched an AI-driven mobile app that allows drivers to make claims and get compensation deducted from a dynamic credit quota, which is related to their driving behavior and history. Adding to its unique use cases, the company is availing lie detectors to spot dishonesty. The lie detectors scrutinize the prospective borrowers’ answers on repayment of loans when they are on a video call. 


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