Zomato's Deepinder Goyal Defends Tough-Boss Approach: "Can't Build Startups on 9-to-5 Mindset"

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Zomato founder and CEO Deepinder Goyal has reignited discussions around startup work culture following his recent appearance on Raj Shamani's podcast, where he outlined his uncompromising approach to leadership and workplace expectations.

In the interview, Goyal explained his controversial management technique of intentionally pushing senior leaders to their limits, stating he puts people "at rock bottom" to unlock their potential. The billionaire entrepreneur emphasized that this approach applies specifically to individuals he believes have exceptional capabilities but face internal barriers to success.

This isn't Goyal's first brush with work-life balance controversy. In 2023, he sparked widespread backlash when advertising for a Chief of Staff position that explicitly stated it was "a 24x7 job" where the traditional employee mindset of work-life balance wouldn't work. The position description emphasized that candidates would function as nothing less than "mini-CEOs" for the organization.

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During the podcast, Goyal defended his demanding leadership style while acknowledging its impact. He revealed that Zomato terminates approximately 5,000 gig workers monthly due to fraud and policy violations. However, he noted that between 150,000 to 200,000 workers voluntarily leave the platform each month, reflecting what he describes as the flexible nature of gig work.

The CEO's philosophy extends beyond internal management. Goyal has consistently defended his company's gig economy model, arguing that platform work fills critical gaps in India's job market while offering flexibility and income support. He maintains that demanding full-time employee benefits like provident funds for gig roles doesn't align with the business model's foundation.

His recent comments about startup culture suggest a broader belief system. While specific details about building startups on a "9-to-5 attitude" weren't extensively documented, Goyal's track record indicates he believes exceptional companies require exceptional commitment. In internal communications, he has emphasized needing leaders who can navigate complexity with decisiveness and humility, moving fast while staying thoughtful.

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The debate surrounding Goyal's management philosophy reflects broader tensions in India's rapidly growing startup ecosystem, where founders must balance aggressive growth ambitions against employee well-being and sustainable work practices. As Zomato continues expanding its food delivery and quick commerce operations, Goyal's approach to leadership remains both a blueprint and a cautionary tale for aspiring entrepreneurs navigating similar challenges.