Vivo-Takes

The XR Race Heats Up: Vivo’s MR Device Promises a Fresh Perspective on Virtual Experiences

 

Vivo is entering the extended reality (XR) market. The Chinese electronics company, Vivo, intends to release the first mixed-reality (MR) headset in 2025. This sets up a direct head-to-head battle with Samsung's much-anticipated Android-powered XR headset, codenamed "Project Moohan."

 

Vivo to Showcase Its MR Prototype

 

Vivo, one of the leading Chinese tech firms, has made public news that a prototype for its MR device will hit the street this September. A Vivo headset will offer competitive pricing and feature set, giving them a strong contender against market leader Apple's Vision Pro as well as Meta Quest 3. 

But, by the time Vivo gets into the market, Apple's Vision Pro would already be two years old, so Vivo can leverage some of its own opportunities to get in with the newest release of the technology.

 

Samsung's Project Moohan Sets High Expectations: Android XR

 

Samsung's Project Moohan developed in partnership with Google, runs on Android XR. It promises to bring to the user experience three-button navigation and immersive environments like "Home Space" as well, in a position that will set the company up for leadership in XR innovation. 

This kind of competition makes the arrival of Vivo very interesting because these two companies want to stake out the future of XR.

Vivo's plans for its MR headset are bolstered by over 500 experts. Such a significant investment from the brand means that the company is ready to provide a product that can rival the best of the industry. As XR technology is still very nascent, the pricing would play a key role.

The Chinese brands have been known for balancing advanced technology with affordability. This is something that makes the Vivo headset an important game-changer for regular consumers. 

 

The Competition is About to Heat Up

 

Samsung announced it will dive deeper into the details of Project Moohan at CES 2025, starting Jan 7th. As both get ready for its launch, great competition brews in terms of rapid innovations within the space of XR.

The extended reality market is on fire with newcomers, and in this context, Vivo's inclusion might redefine consumers' expectations of MR devices.