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iPhone Users Can Now Showcase True HDR Quality Across Posts, Stories, and Reels with Unmatched Clarity.
Instagram has officially released Dolby Vision HDR support for iOS, allowing iPhone users to upload and view content with richer colors and enhanced contrast. This upgrade significantly improves how photos and videos appear on the platform, making visuals more immersive.
Instagram Visual Upgrade
Instagram’s iOS app now supports Dolby Vision HDR videos and ambient viewing environment metadata. This marks a significant upgrade in video-quality support on the platform.
Meta confirmed that HDR videos recorded on iPhones will now retain key metadata such as amve (ambient viewing environment) and Dolby Vision specifications, which will enable more accurate colour, brightness, and contrast across different iPhones and displays.
Instagram iOS Update: What’s New?
Instagram has supported HDR video uploads and playback for iOS devices since 2022. However, it did not preserve Dolby Vision and the amve metadata embedded by iPhones.
According to Meta’s engineering blog, the “earlier workflow used FFmpeg encodings that discarded the iPhone-generated metadata,” which meant “HDR videos could appear washed out or inaccurate under low-brightness or varied ambient conditions.”
The full metadata is preserved from upload through server processing to end-user playback in this new update. This will enable proper Dolby Vision rendering on supported devices.
What Does it Mean for iPhone Content Creators?
HDR videos often lose their brightness and colour when posted on Instagram, but with this upgrade, the platform can finally handle that extra detail properly. iPhone users who shoot HDR videos recorded in Dolby Vision, this update ensures that their uploads look much closer to the original capture.
Instagram now uses special metadata that helps your device adjust the video’s brightness and contrast based on the lighting around users. Dolby Vision metadata also allows Instagram to display richer colours, deeper contrast, and better clarity on screens that support HDR.
For creators, this means their high-quality HDR videos will actually look high-quality when shared. For viewers, it means a noticeably better playback experience.
Final Thoughts
The Meta news blog mentioned: “In collaboration with Dolby, we’ve solved the perceptible problem of HDR metadata preservation and collaborated with the FFmpeg developers to implement its support and make it readily available to the community to take advantage of.”
“This is just the beginning. We look forward to expanding Dolby Vision to other Meta apps and their corresponding operating systems,” the blog post added.
The company is currently working to extend Dolby Vision and amve support to Facebook Reels, with deployment planned for other Meta apps and corresponding operating systems.