The upgraded voice assistant will use Google's Gemini technology and will be released later this year
Apple has announced a new deal with Google to improve Siri. The two companies will work together for several years. Apple will use Google's Gemini technology to power its voice assistant. The upgraded Siri is expected to launch later this year.
Apple and Google released a statement about the partnership. Apple said it determined that Google's technology provides the most capable foundation for its models. The company believes this will create better experiences for iPhone users.
This deal goes beyond just Siri. Google's Gemini models will help power future Apple Intelligence features. Apple Intelligence is the name for Apple's collection of smart features. These include tools for writing, creating images, and organizing notifications.
Reports suggest Apple will pay Google about one billion dollars per year for this partnership. This is a significant investment. It shows how important Apple believes better voice assistance will be for its devices.
The new Siri will be more personal and helpful. Apple first announced these improvements at a conference in 2024. However, the company delayed the release. The updated Siri is expected to arrive with a software update in March or April.
The improved voice assistant will understand more about users. It will be able to look at information from different apps. For example, users could ask Siri about a family member's flight details. Siri would find the answer by checking email and text messages.
Apple already works with another company called OpenAI. OpenAI's ChatGPT is available on iPhones for some tasks. Apple says the Google partnership will not change this arrangement. The company is keeping options open by working with multiple partners.
Some people worry about privacy with this deal. Google is known for collecting user data. However, Apple promises that user information will stay protected. Apple Intelligence features will continue to run either on users' devices or in a secure cloud. This means personal data should remain private.
The partnership is good news for both companies. Google gets its technology on millions of iPhones. Apple gets access to advanced capabilities without building everything itself. The deal helped push Google's market value to four trillion dollars for the first time.
Investors see this as positive news. Apple has faced criticism for falling behind in the race to create better digital assistants. This partnership should help the company catch up with competitors.
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