Adobe’s Latest AI Innovations Mark a Major Step Toward a Future Where Creativity Meets Automation

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Adobe announced major updates to Adobe Firefly at Adobe MAX 2025. The company has unveiled a new suite of AI-powered tools, models, and creative agents that redefine how professionals work across video, audio, imaging and design. 

The update signals Adobe’s biggest leap yet toward AI-powered creativity.

Updates on New AI Tools

Adobe displayed a range of experimental AI tools, known as “Sneaks,” that are said to “simplify creative work across photos, videos, and audio.” According to Adobe, “these early-stage projects can instantly apply edits made to a single video frame across the whole clip.” 

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The sneaks include Project Frame Forward, Project Light Touch, and Project Clean Take. These AI tools will make editing more intuitive, helping professionals save time and effort.

However, these new tools are not yet available to the public, but many of Adobe’s current Creative Cloud features, such as Photoshop’s “Harmonize” and “Distraction Removal”, began as sneaks, suggesting that some of these AI tools could become part of Adobe’s apps soon.

The following are some of the exciting features showcased at the event.

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Project Frame Forward

It is designed for video editors who want to add or remove objects from footage without using complicated masking tools. 

Generally, editors trace objects frame by frame manually while editing. But this tool automates this tiresome process. Creators can delete any object or person from a scene with one tap, fill in the background naturally, or even insert new objects using text prompts.

 The AI keeps these edits consistent across the entire video, similar to Photoshop’s “Content-Aware Fill.”

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Project Light Touch

This feature uses AI tools to change how light behaves, adjusting its direction, brightness and colour. Editors can artificially make it look like lamps are turned on, drag the light across a room, or even shift a scene from day to night. 

It can also create glowing or coloured light effects, giving creators a new wave of creative control over illumination.

Project Clean Take

It can fix mispronunciations and change how a voice sounds. This unique feature can make the voice more exciting or calm, and even replace certain words without re-recording. 

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The tool can also separate background sounds to reduce noise or isolate voices for better clarity.

Project Surface Swap

This tool uses AI to recognise and replace materials in a photo while keeping the lighting and perspective natural. Editors can easily change how a surface looks. For instance, swapping a sofa’s fabric to turn it into a wooden floor or marble.

Project Trace Erase

Along with removing objects, this tool can eliminate unwanted objects like shadows, reflections, and background distortions, without any manual editing.

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Project New Depths

It helps editors to adjust colours, shapes, and composition in three-dimensional space. Adobe said that it is “almost like sculpting a picture.”

Project Scene It

It helps artists design detailed 3D scenes while keeping control over each object’s style. It allows tagging of individual objects with reference images so their look stays consistent even as they move around in 3D space with the help of AI. Adobe said that it is a “creative tool for building lifelike worlds with precision and artistic freedom.”

Project Motion Map

This tool can automatically animate still images like vector graphics. Adobe said that by learning “how the image is structured,” it “adds movement that feels natural and expressive without needing complex keyframes or manual animation.”

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Project Sound Stager

AI can now design sound based on any video’s visuals and mood. It can automatically build layered sound effects that match the pacing and emotion of a scene. Users can also chat with an AI “sound designer” to refine the final audio mix.

As AI continues to reshape the creative industry, Adobe seems determined to stay ahead, empowering both professionals and everyday creators to turn imagination into reality.