Monalco Research

Monalco Research is known as a full-service research firm focused on the research needs and wants of different research firms. It has expanded its services to include online talent assessments for human resource departments- general competencies, ethics, personality, culture, sales assessments and many more. The team uses behavioural science, behavioural economics, statistical analytics and predictive analytics for the careful application of research principles and methodologies.

William McGill is a researcher and statistician of Monalco Research,having responsibilities which include translating strategic goals into solid research projects, coordinating and managing multiple research projects as well as applying psychological models and principles where it is necessary. He has also worked for several companies as a market researcher, research consultant and data manager. William has received five certificates from Coursera, Duke University, HubSpot and MRSI.

Specializing in Research with Scientific Consulting

Monalco Research is a fully remote marketing & healthcare research company providing both primary and secondary research to other research firms and clients. For 16 years, William McGill, Ph.D., has been providing qualitative and quantitative research support to a host of clients in the marketing and healthcare industries, where he has managed projects from the inception through the provision of final deliverables. Currently, Monalco Research includes, two key colleagues: Dr. Moretti and Steve Escoe within the consultative workgroup.

Dr. Morgana Moretti is a scientist with a doctoral degree in Biochemistry, postdoctoral training in Pharmacology and over 12 years of biomedical research experience. She offers scientific consulting and technical writing services to the life science and healthcare industry. With great familiarity with biostatistics concepts, Morgana has an expertise in interpreting and summarizing complex results from the medical and scientific literature and presenting them in a clear, concise and scientifically accurate manner.

Steve Escoeis the CEO of a national marketing research firm, Facts ‘N Figures, celebrating 52 years of award-winning service to the market research industry. Coordination with Steve means superior qualitative research capabilities across market industries. Steve specializes in food & beverage, healthcare, and the Hispanic market. He also conducts hundreds of projects each year including taste tests, focus groups, in-depth interviews, intercepts, e-surveys, home placements and ethnographies.

Statistical Experts: Promoting Excellence

Over the years, Monalco Research has expanded from a solo enterprise to a larger workgroup of both qualitative and quantitative research and statistical experts ranging from biomedical science to behavioural science, and from full facility focus group facilitation to predictive analytics. Monalco Research with William McGill, Morgana Moretti and Steve Escoe, has tremendous experience in managing and conducting research and statistical analysis related to surveys in both marketing and healthcare.

Morgana Moretti:In 2020, Dr Moretti started translating her technical knowledge and passion for writing into solutions for the medical community and non-medical decision-makers. Morgana believes health and medicine knowledge presented with scientific accuracy  in an accessible way can help to improve access to services and reduce inequalities and barriers to good health. Her mission is to promote excellence in medical and scientific communication on time and fully aligned with the trends and needs of the life sciences and healthcare industry.

Steve Escoe: Steve’s mission is to help the clients with go-to-market products and services that consumers want and need. Family-owned and operated since 1969, founder, Delia “Dee” Escoe, launched Facts ‘N Figures (FNF) from the family home in North Hills, CA. FNF which now operates nationally and is based out of its state-of-the-art, focus group and commercial test kitchen facility in Los Angeles, one of the most diverse DMAs in the world. Over the past 30 years, Steve has designed and directed numerous food research & development, qualitative and quantitative projects for major fast-food chains, casual and formal dining restaurants, restaurant suppliers, ad agencies and food manufacturers/distributors.

The team is highly skilled and experienced in the administration of CLTs and focus groups for food and beverage testing. As a certified food handler organization, the team is consistently committed to high standards when implementing food studies. The staff follows all test protocols and ensures that every detail is provided with full attention for meeting customer satisfaction.Steve’s clients’ list includes P. F. Chang’s, McDonald’s, Sizzler, Denny’s, Olive Garden, Ruth’s Chris Steak House, Burger King, Jarritos, Coke, Nestle’s and Novamex, Simplot and Mission Foods to name a few, as well as new and emerging companies.

Proactive Communicators Through Big Data Analytics

As a behavioural scientist and researcher, William McGillhas recently vetted and assembled a workgroup of experts for purposes of providing “big research”. Big research is known as big, deep and cross-disciplinary research based on the triangulation of a variety of research methods including big data analytics. Consumer and behavioural models combined with advanced and predictive analytics ensure novel and highest quality insights.

Consistent with the value system of the Monalco Research group, Dr. Moretti prides herself on prioritizing the client's best interests, assisting them in identifying and capturing valuable as well as meaningful insights from the scientific data. Morgana Moretti is well-known as a researcher who takes her clients' work as seriously as they do. She is a trustworthy and proactive communicator focused on establishing long-term professional relationships.

Likewise, working with Steve Escoe is all about capturing the passions of the consumer, understanding cultural differences, listening to the conversations and monitoring market shifts and trends in an effort to build winning brands. Steve works closely with clients through out their projects for a transparent and seamless relationship. The techniques and capabilities of this company provide meaningful insights for making crucial as well as strategic decisions about multiple products and brands of clients for optimizing success.

Driving Research Innovations

William has served two years as a board member to the Marketing Executives Network Group (MENG), which is an elite group of market researchers and consultants and has also  published in numerous peer-reviewed journals. He has taught numerous undergraduate courses in psychology and graduate-level courses in Tests and Measurements.

Morgana has investigated behaviour and neurochemical alterations associated with these diseases and potential targets for pharmacotherapy. She has authored over 60 peer-reviewed publications, five book chapters and served as an invited peer-reviewer for multiple journals. She was awarded two competitive travel grants to present research results at some international conferences.

Steve has been featured, quoted, and published in industry trades magazines, most recently in Quirks Magazine Outlook 2020--- “Commentaries by industry leaders on the year ahead” and “Faces of Market Research”, profiling some of the most influential executives who are driving change and innovation as leaders in the industry.  Facts ‘N Figures has also been nominated as one of 16 top Physician research companies in 2020 by Quirks Magazine.

Driving Firms with Integrated Data

In these times, psychological insights into target clients and customers are essential if one is there to help them. By relating to customers and clients as people and applying the principles of behavioural science and the social sciences in general, data can be integrated and transformed to echo the very nature of human beings.

Enhancing Communication: The Triad

Taken together, big data analytics, cloud computing and AI (the Triad), is pulling the world closer together as a global community, even while events such as COVID are tugging people apart. This Triad has come in a nick of time improving both the abilities to communicate just-in-time and communicate with greater intimacy and understanding.

Adapting to Market Research: Geographical Expertise

The Monalco Research group ranges geographically from Brazil to California. Not only is the company multi-disciplinary, but also multi-cultural and multi-generational. Our PhD-level expertise ranges from the biological to the psychological realms. Steve’s qualitative research group and facilities are nationally known even for offering a commercial test kitchen. Driving innovation, he has announced that he is conducting Hybrid Focus Groups. Moderators can work on focus groups remotely from the comfort of their homes, all while respondents participate safely at the facility. It is just another way the company is adapting to the ever-changing field of Market Research.

Confronting the Ultimate Barriers

Adapting to market changes and technological innovations is always a challenge. As markets and technologies shift, so do rules and regulations. Partnering with consultants with expertise in these areas has been a sustainable way to meet these challenges.

Some events have underscored the challenges that Monalco Research and other companies have faced: The 2007 recession, COVID and the cost of some software and systems related to the triad. Changes from in-person to online means dealing with different technologies, coordinating time zones, not able to test products in a controlled environment have posed unique or greater challenges than pre-COVID.

Future Prospect: Penetrating Through E-data

The team is very comfortable with the Monalco Research Group and its capacity to contribute to its clients and to the marketplace. Systems that were once new are becoming familiar. There is always more to learn and to do of course, but the team is positioned well for the future. In the upcoming, Monalco expects to position itself as a trusted resource in marketing, life sciences, and healthcare industries. William McGill has a plan to increase his online presence and gain greater market penetration.Finally, the team is relying more on e-data by looking at trends for decision-making.

Management: William McGill, Ph.D. and Researcher, Monalco Research

Website: https://www.factsnfiguresinc.com/