Mezzofy: Revolutionizing Payments with Comprehensive On-Demand Digital Coupon Platform

Established in 2014, Mezzofy is a leading digital coupon solution provider in Asia. With its coupon platform, merchants can create, issue, distribute, redeem and record their own digital coupons using a mobile phone.  

Headquartered in Hong Kong and Singapore, the company has been at the forefront of digital innovation in retail systems, helping retailers to go beyond the traditional marketing channels and maximize new opportunities in the digital world. Mezzofy’s Merchant app supports merchants to issue unlimited Digital Coupons, that too, without any 

echnical help. The easy-to-use app helps brand owners to gain access to a much deeper network of consumers. Further, the app allows Merchants to embark on various coupon campaigns, and consumers get access to thousands of deals by receiving the coupons, without the need to download any apps. Digital coupons can also be used to maintain a membership programme and specific coupons can be issued to target members accordingly. 

Mezzofy is set up to bring new digital solutions to the business world. At first, the company has invented a POS and a stock-taking system, and subsequently developed the digital coupon app. As the app becomes more popular, Mezzofy has developed various versions for different clients. 

An Exceptional Business Architect  

Dicky Ying is the CEO of Mezzofy. He has worked for MNCs as logistics and ecommerce directorate management for over 20 years before he founded the company with three other founders. Dicky promotes the coupon platform to various MNCs and SMEs in Hong Kong, Singapore and the whole Asia. 

Delivering a Comprehensive Digital Coupon Platform 

Unlike other coupon systems, Mezzofy is more consumer-friendly and allows consumers to receive and use the digital coupons without prior download of any apps. The company’s platform is also enterprise-friendly as merchants can do everything required with just a phone. Further, the platform is more secured as all coupons carry unique code to prevent faking. 

With its unique product and services, Mezzofy has already established a strong foothold in the Asian coupon market. Merchants are using Mezzofy app worldwide to issue coupons. A catering enterprise recently issued more than 200,000,000 digital coupons with Mezzofy Coupon Platform for about a hundred brands under its name. Mezzofy’s customer base covers many well-known brands such as Maxims Group, Starbucks (Hong Kong/Macau), GS1 HK, 

Shell Singapore and the list is rapidly growing. The company proudly adds the Bali coupon platform (a customized version of the Mezzofy Merchant App) developed for the Bali Tourism Board to the list of its most successful projects. 

Additionally, more than 15,000 people have downloaded various Mezzofy applications across 50 countries across the world, with the majority from the US, Hong Kong, China and Asia. Apart from Mezzofy Merchant App, the company has also helped a number of global enterprises to integrate their internal coupon systems with those of Mezzofy. 

Streamlining Coupon System Through Key Partnerships 

Mezzofy has constantly evolved its solutions to adapt to new changes in the market. To modernize the coupon system with unique features like barcode, the company has already established a strategic partnership with GS1, Hong Kong, a global organization for barcode standard. The GTIN barcode scanning is one of the techniques to retain consumers by requiring them to scan the GTIN in order to get the coupon. 

Moreover, Mezzofy enables its clients to send digital coupons to its nearby customers through Beacon. To provide comprehensive marketing service to its customers, the company has also been working with 

the digital membership scheme giant in China, to promote its membership scheme with Mezzofy’s coupon platform to the Hong Kong market. 

The company is also making use of cloud service in its coupon platform, where all coupon data is stored in the cloud and can be used for big data analytics. 

Invaluable Business Distinctions  

There is no wonder that Covid-19 caused great impact to the world economy. Despite this, more and more businesses find it better to deliver digital coupons instead of paper coupons in such a new world. 

For its smart innovations, Mezzofy has been bestowed with numerous valuable honors. The company’s Mezzofy app has been awarded with the “Smart App of the Year” in the 2018 and the Most Valuable Services Awards in Hong Kong. Further, Mezzofy platform has been recognized as the “Most Innovative Digital Coupon Platform” in ‘Hong Kong's Most Outstanding Business Awards 2018’. The company has also been awarded with “Local Brand Hong Kong Awards”, organized by Hong Kong Local Brand Association. 

Along with these, other notable awards include:  

• 2nd Runner Up of Value Creation in Technology by Angel Investment Foundation and Hong Kong Trade Development Council
• The Most 20 Admired Company of 2018 by Mirror Review England
• 2018 Corporate Excellence Award by Corporate Vision Magazine Singapore
• 10 Fastest Growing Retail Technology Solution Provider to Watch 2019 by APAC Business Headlines US
• Best 50 Companies to work for by Silicon Review Magazine
• The 10 Most Admired Companies to Watch in 2019 by The Technology Era in US
• 10 Best Startup of The Year 2019 by Silicon Review Magazine
• Fast Forward Tech Company 2019 by Business APAC Magazine
• 10 Most Impressive Startup 2019 by Bebee.com 

The Promising Future Ahead 

With its impressive track record, Mezzofy is not far away from establishing a unique presence in the consumer retail sector. Dicky firmly believes that the future of the company is very radiant, as more enterprises decide to use Mezzofy’s services to replace paper coupons or low-tech e-coupons, and it’s hard to imagine such a trend will be reversed.