Elon Musk Accuses Meta of Greed in Social Media Showdown
In a recent development, Elon Musk, the key figure behind Tesla and SpaceX, openly criticized Meta, formerly known as Facebook, for what he considers to be too greedy as advertisers on the platform can take credit for campaigns.
The controversy came after a Musk fan voiced his concerns about changing the placement of ad campaigns on both Musk's so-called "X" platform, Meta.
Followers noticed that despite running campaigns on both platforms, most of the changes were meta-related, and fewer changes were reported on X. Furthermore, when ads on X were deactivated, overall conversions, including those attributed to Meta, saw a significant decline.
Commenting on the matter, the owner of X acknowledged the flaws in their platform to claim credit for the change and accused Meta of being too aggressive in claiming the debt.
Another Musk acolyte predicted that Meta will eventually need to adjust its attribution models to provide more accurate data for advertisers, especially since some are already seeing diminishing results.
In response, Musk pointed out that revising attribution models to more accurately reflect reality would lead to better results for advertisers.
The tension between Meta and CEO Mark Zuckerberg is no secret. The two tech titans were reportedly on the road for the highly anticipated "cage fight", which was described as the duel of the century. However, their long-awaited quarrel was finally called off.
Conclusion: As Meta and its peers deal with the fallout from Musk's criticism, the stage is set for a broader audit, challenging the industry to confront its shortcomings and chart a path toward a conduct-based future pa so greatly.