Manzeera Solutions

Every successful organisation is built on teamwork. Be it the Fortune 500s or unicorn startups, it's the employees, team leads, and administration that drive a company towards achieving its business goals. For the end-users and stakeholders, good leadership leads to more trust and brand loyalty. This clearly means that leadership is an important asset to the company. In this fast-paced business world, gaining a competitive edge is the first step to become a market leader. Organisations that aspire to be the best, have realized the power of transformational leadership, which helps in keeping the employees motivated and ideas fresh. Organizations that have pioneered innovation in their fields, like the UK-based Manzeera solutions, are examples of how to strike the right balance between authority and motivation. To understand more about effective leadership in an entrepreneurial setup, Industry Wired spoke to Maninder Singh, the Founder, and CEO of Manzeera Solutions, a business intelligence consultancy that is touted as a renowned name for customer-centric innovative solutions.

Making Only the Best Offers

Founded in 2014, Manzeera Solutions is a UK-based consultancy specializing in Business Intelligence (BI), Artificial Intelligence (AI), and Advanced Analytics. The company provides real-time analytics, combining ERP extraction with the integration of unstructured data. To pioneer analytical solutions, Manzeera Solutions specifically crafted the “Pentagon of Success”, a flagship best practice model, which ultimately shows clients their path to success. This methodology provides a unique 360 degrees coverage for the clients and places Manzeera Solutions at the top, compared to its competitors. The company constantly reviews a market on the rising side of the curve and partners with the most innovative BI platforms to provide only the best solutions to its clients.

The Workings of a Transformational Leader

After more than 15 years of experience in the field of Business Intelligence and Advanced Analytics, Maninder decided to take the big leap and start Manzeera Solutions, an independent UK-based consultancy focusing on bespoke customer-oriented approaches. Manzeera Solutions was founded based on his professional journey, to resolve numerous challenges and frustrations that Maninder had encountered throughout his career.

Maninder believes that enhanced modernization and customization in the field of business intelligence is particularly important for small and medium enterprises, which constitute a significant proportion of Manzeera’s client base. The consultancy specifically focuses on the challenges faced by different organizations at the nexus of data, business intelligence, and IT. To achieve his mission of helping clients reach their full potential, the founder of the consultancy implements a transformational leadership style. Maninder interacts with all his employees one-on-one and inspires them through effective communication and collaboration, initiating the path to success for the organization.  He is also involved heavily with client accounts, ensuring success and maximizing value.

Experiences that Turn into Achievements

One of Maninder’s greatest achievements is being an impactful leader at Manzeera Solutions. The company has a flat organizational structure that helps him communicate common goals and business objectives clearly with all the staff members and ensure they clearly understand their role in the delivery of exceptional service to its clients.

Maninder takes pride in the fact that the company takes extra care of its employees and rewards them for their excellent work. He believes that this motivates front-line personnel and helps the business achieve peak performance. Success and achievements, for Maninder, refer to a milestone that he aims to achieve irrespective of how big or small that would be and no matter how immeasurable it could be to others. Maninder defines Manzeera’s version of success through its employee's satisfaction.

They say a leader is inspired and Maninder considers himself extremely fortunate to have been exposed to a variety of leadership styles over his own leadership journey. From each influencer, he had the opportunity of learning and leveraging those experiences to shape his own brand of leadership behavior and engagement.

Juggling many Challenges

As technology is a fast-growing and fast-changing industry with new solutions and tools emerging each day, one of the major challenges that Maninder also sees as an opportunity is focusing on constant innovation for client-based solutions and working closely with the company’s primary and secondary stakeholders throughout the process. While that is a challenge, Maninder feels that it helps in maximizing profits and ensuring the consistent growth of the organisation.

Manzeera Solutions provides up-to-date technological solutions while cutting down deployment time, optimizing efficiency, and drastically reducing long-term costs for its clients. On those grounds, scalability has also been a challenge that Mazeera Solutions has faced and overcome. In the last few years, the company has grown swiftly, expanding its team whilst maintaining its strict experience and quality control measures.

Innovations that Leave a Mark on the Industry

A holistic approach at Manzeera Solutions is what makes the consultancy truly unique.  Innovative ERP Extraction Frameworks products such as GYD (Get Your Data) are combined with customized project management and business strategy to achieve the highest ROI (Return on Investment) and create a drastic positive impact for an organization.

At an organizational level, the company is trying to collaborate with technologically advanced and smart companies of all sizes to drive productivity and gain better business outcomes besides ensuring a win-win situation for both parties.

This approach has helped Manzeera Solutions to offer deeper insights to companies using tools of business intelligence. Its clients have also gained a competitive market advantage and long-term stability. By transforming raw data into value-added information, Mazeera solutions have helped numerous clients make the right decisions and implement various strategies at the business and corporate levels.

Acknowledging the Inevitable Impact of Disruptive Technologies

As we are all witnessing the greatest technological advancements, disruptive technologies such as AI, IoT, Automation, Big Data, Robotics, and much more have emerged to be the next big thing in the field of technology. Maninder feels that organisations across the globe are coming up with breakthrough innovations, which are not only impacting the future of every industry and every human being but have also acted as the main driver of emerging technologies.

“A business leader should be strategically ready and thoughtful of their investments into R&D and innovation roadmap”, says Maninder. Disruptive technologies are not just disrupting the products, services, industries, and business models across organisations but also are redefining the leadership roles. Maninder believes certain leadership attributes are particularly important to meet the demands of disrupted business environments that relatively few of today’s leaders possess.

A Leader’s Checklist

With the idea that only a leader can inspire leaders, Industry Wired asked Maninder about the qualities he looks for in a tech leader. As a CEO himself, Maninder states that business leaders should appreciate, acknowledge, and be open to different disciplines and cultures. This will help any organisation to strengthen its foundations. Practicing core values in day-to-day activities also tops his list of desired qualities. He believes that the main objective of being a leader is to create a collaborative culture in the organisation and maintain a healthy working environment.

Just like Maninder’s focus on innovation, dynamic business leaders should be highly adaptable and flexible in their approach to innovation. He says that this will help both the leaders and the organisations in crafting a changing strategy during unprecedented situations like the covid-19 pandemic.

Maninder acknowledges that employees play a vital role in every organisation and therefore they are the most important asset. They play a crucial role in determining the success of the business and define the company’s KPI. Hence, he strongly recommends leaders value them, listen to them, and be compassionate.

20/20 Vision for the Future

“We are striving to keep our investments aligned with the changes in the industry and the requirements of our clients, growing and shifting in line with the market,” said Maninder, talking about the company’s future. Manzeera Solutions is creating a strategy to expand the business geographically in a fast-growing market. The company is specifically focusing on regions where the demand for such innovative BI solutions is high, to stay competitive and reach as many clients as possible to deliver services to them, help them make better business decisions in this fast-growing and changing era.

Helping Budding Leaders stay Focussed

Maninder's first advice is to have a firm response to the following questions that are asked across the organisation - "Where are we going?", "How are we going to get there?", and "What is my role?"

The second point he mentions is that a great leader must be inviting, have the ability to listen to everyone, and also develop his or her leadership style. Being curious and saying yes to an opportunity is equally important, according to Maninder.

“Lastly, if you want to knock it out of the park, close the loop and take your thought from strategy to implementation, throwing in a few options along the way. Get feedback from peers to ensure you are on the right track and solving the "right" problems for the right cause”, concludes Maninder.

Management: Maninder Singh, Founder, and CEO, Manzeera Solutions

Website:Business Intelligence Consulting London UK BI Consultants London UK (manzeerasolutions.co.uk)