/industry-wired/media/agency_attachments/2024/12/04/2024-12-04t130344212z-iw-new.png)
/industry-wired/media/agency_attachments/2024/12/04/2024-12-04t130332454z-iw-new.jpg)
/industry-wired/media/post_attachments/wp-content/uploads/2022/03/Kinsta-Becomes-the-Fastest-Growing-WordPress-Host-with-Google-Cloud.jpg)
By taking a customer-centric approach and providing access to the latest technology, Kinsta has become one of the fastest-growing WordPress hosts in Europe and America. Since migrating to Google Cloud Platform (GCP), Kinsta has grown its revenue by a factor of six over just three years. The company initially chose Google Cloud Platform due to an increasing need for performance and reliability.
Challenges
With Kinsta’s rapid growth, using second-tier cloud hosting companies proved to be a pain point in the long run. While these types of providers offer VMs at a lower cost, in the end, inconsistent uptimes, unplanned maintenance windows, and the lack of live migration quickly became very costly for Kinsta. On the Google Cloud Platform infrastructure, with live migration and data redundancy features, Kinsta and its clients don't have to worry about extended, unexpected downtime.
Initiatives
Kinsta began migrating its infrastructure to GCP about two years ago. Using Google Compute Engine features allows Kinsta to scale up or down at speed to help ensure smooth performance for its customers, even when faced with unexpected surges of traffic. The flexibility of Compute Engine meant that Kinsta could create its own containers on each instance, giving the company the ability to modify the hosting environment and optimize customer experiences. Unlike a shared hosting or Virtual Private Servers (VPS) server hosting solution, GCP allows Kinsta to utilize massive Compute Engine machines that have up to 96 CPUs and hundreds of gigabytes of RAM.
Results
The superior performance and flexible pricing of Google Cloud Platform helped Kinsta cut costs compared with its previous infrastructure provider. Meanwhile, thanks to the stability and reliability of GCP, Kinsta customers have benefited from a smoother service that can handle high levels of traffic. The primary way this feature benefits Kinsta customers is by reducing latency when a customer chooses a data center close to the majority of its site visitors. Selecting a data center is especially important for customers in the European Union, where General Data Protection Regulations (GDPR) stipulate strict rules around the data location.