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The iPhone remains the most crucial product, making up to half of its overall sales of Apple

Apple’s iPhone 16 sales surged by 20% in the first three weeks of the sale.

Both Apple and Huawei’s latest smartphones started their sale on September 20, in China. This highlights the growing competition in the global smartphone market.

Apple has seen a decline in market share in the recent quarters to domestic rivals.

44% Surge in Premium Pro and Pro Max models Sales

Consumers have been increasingly choosing more expensive models. This led to a 44% surge in the sales of the premium Pro and Pro Max models compared to the same products in 2023.

Production Issues Affected Initial iPhone 15 Production: Counterpoint Analyst

Counterpoint analyst, Ivan Lam said that production issues affected the initial introduction of the iPhone 15. Apple has faced fierce competition from Huawei Technologies Co.’s Mate 60 series. This has attracted local buyers with its domestically produced processor.

“Given the smooth production ramp-up, consistent pricing strategy, and the initial wave of upgrades by existing iPhone users, the iPhone 16 series has experienced substantial growth in the Chinese domestic market,” Ivan  Lam told Bloomberg.

Ivan Lam also added, “The product mix has also improved markedly.”

iPhone Sales Dropped by 2% in First 3 Weeks

The iPhone sales in China dropped by 2% year on year in the first three weeks. This is due to decreased sales of the old iPhone models and the increasing competition from Huawei’s Mate and Pura series

Vivo recently unveiled its X200 Pro flagship model. Huawei is expected to launch its next-generation Mate device in November. Xiaomi and Oppo have plans to upgrade their product lines by the end of the year.

According to Apple’s CEO, Tim Cook, China is the largest market for Apple products. It is also the most competitive smartphone market globally.

Restrictions in Beijing on foreign-developed AI models could force Apple to collaborate with a domestic company like Baidu. This may happen for the integration of AI technologies.

iPhone remains the most crucial product, making up to half of its overall sales of Apple.