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iPhone 15 Pro Max Reigns Supreme: Dominates Q1 2024 Sales Charts

According to a new report, Apple’s iPhone 15 Pro Max was the best-selling smartphone in the first quarter (Q1) of 2024. According to Counterpoint Research, Apple and Samsung dominated the top 10 smartphone list in the first half of this year, each occupying five spots and leaving no room for other brands.

"The Pro Max variant gave Apple its first top spot in an unseasonal quarter, reflecting a growing trend among consumers to prefer higher-end smartphones," analysts said.

They added, "All four variants of the iPhone 15 and the iPhone 14 are among the top 10 sellers. Also, the iPhone 15 lineup occupied the top three spots”.Also, the Samsung Galaxy S24 series occupied two spots in the top ten for Q1 2024 sales, with its Ultra model coming in fifth and the base variant in ninth.

Analysts believe Samsung's initial refresh of the Galaxy S24 series and its efforts in Generative AI (GenAI) technology are responsible for the series' strong performance.

"The S24 series was the first to reach the market with GenAI's features and capabilities, enabling users to create unique features and experience new interfaces with their smartphones," the researchers said. This is also the first quarter in which all of the top 10 smartphones are 5G capable.

Analysts expect the top 10 best-selling smartphones to take a more significant share of total smartphone sales in the coming period as OEMs (original device manufacturers) focus on learner segments with premium features, including GenAI.

During an analyst call in early May this year, with revenue of $90.8 billion in the second quarter of FY2024, Apple CEO Tim Cook talked about what the company is facing. Strong double-digit growth in India witnessed in the March quarter. He added that Apple will continue to expand its presence in India and remain competitive.

Cook also explained that the company needs to manufacture more in India and added that Apple has broken revenue records in more than a dozen countries and territories, including India.

Conclusion: As the smartphone market continues to evolve and innovate, the iPhone 15 Pro Max stands as a testament to Apple’s commitment to pushing the boundaries of technology and delivering unmatched experiences for users around the world.