Today, digitalization has became an important role in our day to day life. If we talk about browsing, the Internet today provides vast content globally. Snackable content can provide lots of easily digestible piece of information which captures audience attention. This snackable content can be facilitated through contextual commerce as well as content as a service and digital twinning to create innovative digital experiences. Nowadays, delivering content in context adds business value, upfront investments are required.
When there is not enough time to engage with lengthy content and webpage, you might just want to find the information you need, when and where you need it, tuned to your particular task. Collecting long content relevant to businesses and snippeting meaningful statistics and quotes assist the audience to absorb the information they needed and wanted in a matter of seconds. One of the tools used to implement this into your content marketing strategy would be Canva it’s a free graphic design tool that will create snackable images easy.
Some of the snackable content shaping digital experiencing are:
1. Contextual commerce
Contextual commerce will provide the information along with the solution also by commercializing a product-related article will enhance the business too. The fewer the barriers, the easier it is to make a sale. And the organization promoting energy efficiency continues to reinforce its brand and increase sales through content marketing.
Contextual commerce relies on a third-generation web content management platform, such as Drupal, where content components are extensively tagged with relevant metadata. Site editors managing content on a website can easily add predefined commerce components to the page, just like any other content type. Commerce-related information and actions such as product descriptions, pricing, payment and shipping details are automatically triggered by the embedded metadata within the commerce components and presented in context within the overall webpage experience.
2. Content as a service
Contextual commerce is the only way to deliver snackable content and is enabled by cloud-powered applications, and content as a service (CaaS) weaves metadata linked to this information snippets into innovative digital experiences.
From a business perspective, content is the currency for delivering value — the promise of innovative and useful digital experiences. Application developers can use rapid mobile application development (RMAD) tools to design and build their apps. By collecting and displaying snackable content and synchronizing the information snippets with one or more back-end repositories.
Developers might need headless content management system capabilities delivered by third-generation content management platforms such as Drupal, WordPress, Box, DropBox, Contentful and e-Spirit, to deliver snackable content within a cloud-powered environment. CaaS also includes modern web service APIs that enable application developers to use their favorite RMAD tools and frameworks to produce digital experiences.
In short, CaaS provides omnichannel application access to a shared content repository. The more metadata there is to synchronize through web service APIs, the richer the digital experience, leading to a cycle for developing more useful and engaging enterprise applications.
3. Digital twinning
CaaS is becoming an essential capability for empowering next-generation digital experiences. With augmented reality (AR), snackable content can represent real things and present actions in the context which enhances the digital workplace transformation. As a design methodology, digital twinning maps contextual content components to things in the physical world. CaaS provides the bridge between the AR app and the content repository.
Snackable content automatically appears within the AR app which enables us to see the problem area, extended by the visual guide about how to handle the special materials. The AR app provides a step-by-step guide about how to make the repair and successfully use the material. Using CaaS, the metadata generated by the app accesses the content components and presents the instructions as predefined actions, organized as a series of job steps.
Content delivered with a business context can simplify digital work activities, and CaaS provides the framework and services to weave snackable content into useful digital experiences. It is essential to bridge the analog-digital divide, as businesses need ways to add insights and weave together content components to support workaday tasks. Digital twinning promises to be a good design methodology to shape these next-generation digital experiences.