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As a website owner, you already know how important SEO or search engine optimisation is to your business. SEO tactics improve your site, increasing its visibility to people making relevant searches. With higher visibility, more people see you and search engines respond by giving your site a higher ranking on the search engine results page (SERP). You benefit from the domino effect because you can gather more attention and attract existing and prospective customers to your brand.
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Did you know that there is more to SEO than just optimising your website?
Utilising one effective SEO tactic
Most SEO experts still consider link building as one of the most effective among the various SEO tactics. For some, though, the practice is dead. But many SEO experts still continue using the tactic because Google itself confirmed that RankBrain, one of Google’s core algorithms, high-quality content, and links are the top three ranking factors it considers. There will be changes in utilising links, but the fact remains that they are still as effective as ever.
What is link building?
The simplest definition of link building is that it is getting other relevant websites to link back to your site. When you build links, you drive referral traffic to your website and increase the site’s authority. This means that your site is a quality source of valuable information, which signals Google your site deserves a citation.
The best thing to do when building links is to make it natural, meaning earning the links. But some SEO practitioners use manipulative tactics or black-hat SEO by buying links. However, the practice can give your site a backlash if Google and other search engines catch you.
Organic, natural link building though, is a time-consuming, complex process. Therefore, engaging the services of a link building agency such as Ocere is a worthwhile option.
The agency has the right tools to accomplish the task. The focus is on content publicity, and the agency can use influential bloggers, posts in relevant forums, contacting article directories for guest posts, and running email campaigns. It chooses the sites with high-quality content and builds connections with authoritative websites from your industry sector. The latter is more relevant to search engines like Google when it gives site rankings.
Simple strategies for link building
The most important consideration for link building is to achieve organic search rankings, which is a demanding task. Your link building agency may use a combination of effective strategies, including:
- Content creation and promotion using unique and compelling content of high-quality
- Putting your brand in front of influencers to get mentions and reviews
- Asking your business partners and friend for links
The road to the successful implementation of your link building strategy depends on your commitment and the link building agency. These agencies have different strengths and weaknesses. Therefore, make sure that you know their capabilities, experience, client base, and status in the industry. It will be a bonus if the agency is the type that likes to be a partner in guiding your growth and success.