Huawei's Trifold Phone

Huawei's Mate XT receives Over 2.7 million pre-orders challenging Apple’s iPhone 16

Huawei launches Mate XT in the smartphone market receiving more than 2.7 million pre-orders. The Mate XT is a groundbreaking device featuring a unique trifold design, allowing users to expand the screen size for a more immersive experience.

Huawei’s New Smartphone Launch

Huawei’s Mate XT features a 10-inch screen. Huawei's bold advertising and smart pricing strategies have been key factors in the Mate XT's initial triumph. By setting competitive prices, the Mate XT provides sophisticated functionalities and state-of-the-art devices at a more affordable price than Apple's new products.

According to Canalys, Huawei currently occupies the fourth spot in terms of market share for smartphones in China, having shipped more than 10.6 million units to date.

 However, in the second quarter of the year, Apple could not secure a position among the top five smartphone suppliers in China.

Apple, a leading force in the mobile phone industry for many years, is currently under strain due to Huawei's most recent breakthrough. Over the past few years, Apple has experienced a drop in its position within the market in China. 

Drop in Apple’s Share Market

In the second quarter of 2024, Apple's share of the Chinese market decreased to 14%, a drop of two percentage points from the previous year's same period. The introduction of Huawei’s Mate XT has overshadowed the attention of the consumer towards Apple’s iPhone 16.

Moreover, Apple has also not yet embraced the trend of folding and flip phones that is commonly seen among its Chinese rivals.