How Photorealistic Rendering is Transforming the Architecture Industry



One of the most underrated benefits of photorealistic rendering in the architecture industry is how it is allowing for more complex and original building designs. Back in the old days, you would have to sell your ideas with a mass of blueprints and images, but these days, the complex inner workings, weight distribution, stress points, and added features can all be demonstrated through 3D renderings of the designed building. Going forwards, we are seeing more original and sophisticated buildings because ambitious designers can demonstrate many of their ideas before a spade hits the ground. 


Interacting With Space

Back in the old days, you created images and models, and you hoped it would spur the imaginations of the builders, the sponsors, investors or clients. These days, you can create a computerized version of the design that looks photorealistic. It doesn’t seem like much but imagine if you were redecorating your bedroom with new furniture. Knowing what it will look like before you start is a big selling point. Being able to see the designs and interact with the space inside will help secure more sales and more investment than with traditional drawings and models.


Saving Money on Larger Projects

Planning is always a big key factor, and there are times when small mistakes can lead to very expensive alterations. When you plug the information into a realistic 3D render, you can sometimes spot the mistakes that have been made. Even if you cannot spot the mistakes, seeing the designs in a photorealistic setting may help the client change his or her mind earlier rather than later. Like when the client sees the parking garage and decides a bigger one is necessary. This decision/change can take place far earlier if the client sees a 3D render before the planning phase is complete.


Highlight How Something Looks When Situated

This is something that many people overlook when they are examining models of the proposed building. The structure may look very out of place when it is built, and what makes it look out of place may be something completely unexpected. Perhaps the trees behind the house make it stand out too much, or make it look shorter and fatter than it is. Perhaps the buildings to the left and right really clash with the new building. On the other hand, when the design is shown in its built setting, it may help sell the property and design even more. It may blend in very well with the background, and that is something you may struggle to demonstrate with just a hand drawing or scale model.


It Allows Clients to See Realistic Sizes

Judging the size of certain building elements can be tricky for clients. A good 3D rendering can help show how different building sections will look when placed together and when situated in the real world. That four-foot wide path besides the house may not look big enough on the plans but may look quite acceptable when the 3D render shows somebody walking a pushbike down the path. Models are often creating to help the client see how sizes will differ from room to room, but a 3D render (especially one you can interact with) offers far more information than a simple model because there is still a large amount of imagination needed when you sell an idea using scale models. 


Today’s Tools Will Work Well Into The Future

There are services like RebusFarm that are allowing people to create 3D visual models that people can manipulate as if it were its own digital product. The sheer level of quality and realism in modern 3D renders is going to transition well into things like VR and augmented reality in the near future. The quality of modern photorealistic renderings is slowly revolutionizing the way that structures are planned, designed and built.


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