The internet has created a new space for marketers to market product or services that has now led to digital or online marketing. This type of marketing these days is rapidly changing with the emergence of new technologies. And this transformation is largely taking place with the widespread adoption of voice search techniques.
Though, thinking of voice is not tricky now as voice assistants like Alexa, Cortana, Google Assistant, Siri and Bixby have already made their way by making people’s lives easier. The assistants make shopping lists, play music, book appointments, switch bedroom lights on or off for their users and much more just with a voice.
Voice search is an interesting development in internet search as it matches and improves on what is there. Currently, over 20 percent of all searches are led by voice but it is predicted to reach over 50 percent by 2020. Several enterprises, B2B organizations and even emerging startups are already leveraging voice technology to the whole digital assistant conversation. It is very constructive in content marketing.
To engage consumers at large, content marketers need to accentuate on short-form content products that provide quick and crisp answers to the users. Thus, focusing on voice search technology, marketers can garner more customer engagement. There is no doubt that the increasing adoption of digital voice assistants across the world has clearly made a significant impact on search trends and SEO.
Just a few years ago, voice search accounted for a small fraction of total searches globally. But now, it has reached over 20 percent of all mobile searches being done by voice.
Here is how voice on the internet will set new standards in the digital marketing landscape.
Alter the Semantics of Search
While a user types in the typing box for their product search, it can change the semantics of search instead when conducting with a voice search. Typically, users are more likely to engage with a brand when they require something to buy or have queries. Since voice searches are more conversational and natural in nature, it will prioritize the semantics of search queries clearly. In this way, it will create an impact on the digital marketing landscape where marketers should reconsider their SEO strategy to address and meet their customers’ needs.
Enable More Voice-Friendly Devices
People nowadays are no longer searching only using their desktops or laptops. The progression of hands-free capabilities in mobile devices encourages them who are always on the go to make use of voice search. Whether a user is cooking, driving, or doing any task, voice search and mobile go hand in hand as a useful tool for users’ lives. So, for a marketer, it is necessary to make sure that his/her business’ interfaces, websites, and platforms are all optimized for mobile.
Encourage More Local SEO and Search
Voice search presents a rare and unique opportunity for marketers who seek to stay ahead in the game. Thus, to do so, they need to optimize their business page by creating and updating their business account in a timely manner. They also need to glean positive reviews from their customers by delivering better services as well as create a location page. Screenless apps will be particularly beneficial for organizations with a physical location as voice searches are significantly more likely to be local-based than text searches.