Deciphering the significance of integrated e-commerce in your business
Integrated e-commerce refers to a solution that leverages the existing business logic and data from the ERP system to the web stores. As many retailers use different platforms and applications to run their business operations, it is not always feasible to communicate or integrate all sales channels, resulting in a disengaged customer experience. Integration e-commerce can save a lot of time and give e-commerce retailers a platform where they can keep track of the records of their products’ movement, from the warehouse to the customers’ doorstep.
With the advent of digital technology and e-commerce, customers today can buy any product from anywhere in the world. This online shopping approach is currently witnessing massive success as it saves customers’ time, money and offers anything that customers want.
Integrated e-commerce can play a significant role in transforming e-commerce business and benefit customers. It allows companies to manage transactions effectively and efficiently. It also enables them to track customers’ activities on multiple channels and improve logistics, while augmenting and maintaining the security of the accounting and customer care.
Business Impact of Integrated E-Commerce
Integrated e-commerce provides customers a sufficient amount of information they are looking into a product, with shipment and delivery status. It reduces significant operational costs. Many businesses leverage ERP systems that give all the web sales information from time-to-time and ensures the seamless movement of sales orders from website to warehouse in a fraction of minutes.
Time-Saving and Enhanced Productivity
An integrated ERP software streamlines multiple business processes, lessening the human’s involvement in the business processes. Employees no longer require to manually input data from one platform to another as communication can be done automatically. This substantially saves time and money while making employees productive.
Reduced Data Redundancy and Error
Manually entering data can pose errors resulting in the wrong quantity, shipping address, and even loss of order tracking. By embracing integrated e-commerce, companies can eliminate manual data entry and minimize the number of data entry errors. It automatically uploads item and inventory details from ERP to the e-commerce portal, removing the need of entering the data.
Surged Customer Satisfaction and Experience
Integrated e-commerce and ERP systems provide real-time and updated information, inventory availability detail, order tracking detail, and others. This information enables the flow of orders promptly and avoids delayed delivery and indignant customers. Automatic information generated by an integrated e-commerce platform helps retailers retain customers and intensify customer satisfaction and experience.
Moreover, according to Sana Commerce on internal process improvements of integrated e-commerce, customers reported better and more efficient processes across order entry (53%), online catalog management (30%), sales process (29%), invoice management (8%). Sana Commerce is a fully integrated e-commerce platform certified for Microsoft Dynamics and SAP ERP system integration.