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Social media influencers like Gaurav Taneja (Flying Beast), Bhuvan Bam (BB Ki Vines), and Ashish Chanchlani are increasingly shifting from content creation to launching their own product brands, marking a new business-focused phase in their careers.

Today, social media influencers have taken the world by storm with their engaging content. Some of the renowned YouTube influencers like Gaurav Taneja (Flying Beast), Bhuvan Bam (BB Ki Vines), and Ashish Chanchlani have launched their products.

Previously, these influencers were more engaged in content creation but now it seems they are more into launching their product brands. This marks a sudden shift of influencers from content creation to business engagement.

Influencers Move Towards Business

Gaurav Taneja, a fitness enthusiast, gained fame through his YouTube channels Flying Beast, Fit Muscle TV, and Rasbhari Ke Papa. His content focuses on daily vlogs, fitness tips, and health-related topics.

Taneja gained fame for his fitness journey on his YouTube channel, 'Fit Muscle TV'. The YouTube channel Flying Beast has gained over 92.3 lakh subscribers.

Recently, the YouTuber has engaged in the farming business and has started his ghee brand, Rosier Foods. Taneja’s mission is to deliver the best food product, following the old Bharat farming technique.

Although, the price of the ghee is sold at Rs 1,350 for  500 ml, which is overpriced as compared to other dairy brands.

Looking into its pricing strategy, the high price of the ghee has been criticized by many people. Some users are questioning the affordability of the products while others are asking for a price reduction.

The annual revenue of Rosier Foods is US$19.4K and the net profit is US$158 as of March 2023. The authorized share capital of the company is Rs. 1,200,000 and its paid-up capital is Rs. 153,840.

Significantly, another youth icon and digital content creator,  Bhuvan Bam has achieved milestones with his unique content. BB Ki Vines has achieved over 2.64 crore subscribers with his comedy videos creating humor in daily lives.

The BB Ki Vines showcase characters related to real life. This has made Bhuvan Bam one of the youth icons.

A few years ago, Bhuvan Bam engaged in business and launched Youthiapa 2.0. It is one of India's most prolific home-grown merchandising brands. The idea of launching Youthiapa 2.0 was individuality, identity, boldness, expressiveness, and self-awareness.

The new brand logo, V on it adds a more exquisite dimension to the brand identity. The merchandise brand accurately signifies the zeal and enthusiasm of the young generation.

The collection includes sweatshirts, hoodies, T-shirts, and more. The unique idea behind has gained popularity and is changing the world of fashion.

But if we look into the clothes of Youthiapa 2.0, many such brands sell t-shirts with attractive designs for the young generation. The brand is gaining consumers due to the popularity of Bhuvan Bam and there isn’t any innovation involved in the clothes.

The Youthiapa 2.0 is targeted at the millennials and the brand offers affordable clothes to boost sales. The company has an annual revenue of ₹42.8L (US$60.3K) as of 2020. The company was started with a budget of Rs 50 crore.

Well, now let’s move to another social media influencer, Ashish Chanchlani is exquisitely known for his comedy videos on his YouTube channel, Chanchlani Vines.

With over 3.04 Crore subscribers, the YouTuber has won the hearts of the audience with his signature humor style.

Gaining crores of followers, Chanchlani has launched his beauty and wellness brand, OG Beauty. The sudden move of the YouTuber is to inspire self-love among his followers. Chanchlani has brought a new perspective to the beauty industry blending entertainment with self-care.

Recently, the YouTuber has made headlines for his fitness transformation, sharing his before-and-after transformation photo on social media.

Looking in-depth into the beauty and fitness brand it’s utmost like any other beauty brand. OG Beauty has an authorized share capital of INR 1.00 cr and a total paid-up capital is INR 1.00 cr.

A Move by Indian Influencers on Following American Influencer

Well, there is a catch to it, the famous YouTuber, Mr Beast is known for his fast-paced and high-production videos featuring elaborate challenges and lucrative giveaways. The YouTuber launched his restaurant chain in 2020  and Feastables snack bars in 2022.

The content creator has also partnered with  Logan Paul to launch Lunchly. Lunchly is a meal alternative similar to “Lunchables”.

On this, the Indian YouTubers also led the move in following the trend of the American YouTuber but has lagged behind in many ways.

The products launched by the Indian YouTubers are expensive, and there isn’t any innovation involved in it, there isn’t any new unique design. The brand runs in the name of the influencer.

Are They Monetizing Audience to Build Brand?

Influencers like Flying Beast, BB, and Ashish Chanchlani are growing their product brands through their fame and popularity among their followers.

Moreover, through sponsored content, affiliate marketing, product launch events, and exclusive content, the influencers effectively drive brand awareness and sales. However, many brands offer better quality products as compared to the products launched by these influencers.