When you run a business, you should learn to track your marketing efforts to see if they’re paying off. B2B search engine optimization (SEO) marketing can be complex and difficult to measure.
But how do you know you are getting the benefits? You can pay attention to the telltale signs that your B2B SEO marketing strategies are working:
1. You Are Hitting Your Marketing Goals
One way to gauge the effectiveness of your SEO B2B marketing is to measure how well it meets your overall marketing goals:
- Are you attracting the right visitors?
- Do they stay on your site for a long time, or do they quickly click away?
- Are they taking the actions you want them to, such as subscribing to your newsletter or filling out a contact form?
By evaluating your SEO in terms of its ability to meet your marketing goals, you can better understand whether it is genuinely effective. If not, you can make changes to improve your results.
2. You See an Uptick in Organic Website Traffic
Another way to tell if your B2B SEO marketing is working is to look at your website’s organic traffic, which comes from search engines instead of other sources such as social media or paid ads.
You may be seeing these changes because you are now ranking higher in search results for certain keywords or gaining more backlinks from other websites. The strategies may also be indexing more pages or, even better, improving your position on the search engine results pages (SERPs).
3. Your Business Is Generating More Leads
If your B2B SEO marketing is working, you should see more leads in your sales funnel. These people have shown an interest in what you offer and have taken action, such as subscribing to your newsletter or filling out a contact form.
To see this sign is not surprising. An effective SEO strategy reduces your bounce rate (how fast people leave your website) and increases your clickthrough rate (the ratio of the number of clicks an ad receives versus its impressions).
As mentioned, good B2B SEO increases website traffic, allowing you to sell to more people. To understand this point better, let’s do some math.
Let’s say that you can convert 5% of your visitors into leads. Before SEO, your website received 30,000 visitors monthly. Once you implemented the strategies, you increased that to 40,000. That 10,000 increase alone means 500 potential buyers.
4. Besides Higher Leads, You Generate More Sales
If you’re looking for proof that your SEO B2B marketing efforts are working, look no further than your sales figures. SEO can directly increase leads and sales by increasing your visibility on search engines and driving targeted traffic to your website.
Of course, SEO is just one part of a comprehensive B2B marketing strategy, but it’s a vital piece of the puzzle. By tracking your sales figures over time, you can see how your SEO efforts impact your bottom line. If you see a sudden spike in sales after implementing a new SEO strategy, there’s a good chance that SEO has played a role.
Alternatively, if sales remain flat or decline after changing your SEO tactics, it’s time to go back to the drawing board. In either case, keeping close tabs on your sales data is the best way to track the success of your SEO B2B marketing campaigns.
5. Your Pages Are Ranking on More Keywords
Any business that wants to rank higher in Google search results must invest in SEO. However, SEO is not a one-size-fits-all proposition. B2B companies have unique needs that require a different approach from what is typically used for B2C companies.
As reported by Digital Authority Partners, SEO firms that specialize in B2B marketing know how to get the most out of this type of campaign. As a result, businesses that invest in B2B SEO can expect to see their rankings improve for industry-specific keywords, for example.
6. Your Social Media Engagement Is More Impressive
As any B2B SEO marketer knows, social media is a great way to reach out to potential customers. Businesses can build relationships with potential customers and promote their products or services by creating engaging content and providing valuable information.
However, getting potential customers to engage with the content can be challenging. One way to increase social media engagement is to use SEO techniques.
Optimizing content for specific keywords can make a business copy, such as blog posts, more visible in search engine results, making it more likely that potential customers will see and start engaging with the content.
7. You Can Now Control Your Marketing Budget
Paid advertising is a quick and effective way of increasing your brand’s visibility to your target customers. But it can also be expensive, ranging from $2 to $30 per click. If your landing page receives 5,000 clicks a month, your PPC spending might reach $150,000.
An effective B2B SEO marketing campaign can help you control your marketing budget because it generates more organic results. In other words, you create free traffic and don’t have to rely heavily on paid advertising when your website ranks higher in search engine results.
8. Your Credibility in the Industry Improves
Credibility is everything online. In fact, negative reviews can directly impact consumer attitudes and buying behavior. Hamed Qahri-Saremi, an assistant professor in computer information systems at CSU College of Business, believes that these reviews can be more diagnostic and specific, having more weight than positive reviews.
B2B SEO marketing can improve a brand’s credibility, especially in its industry, by increasing its ranking for relevant keywords, showing that the business is an authority in its field. It also boosts its content’s visibility, highlighting the company’s expertise in the industry.
It takes time before companies can reap the benefits of B2B SEO. The success of the marketing campaign also depends on several factors.
But by tracking the right metrics, businesses can see whether their efforts are paying off.
So if you’re wondering how you’ll know if your B2B SEO marketing campaign is working, keep an eye on the signs discussed above. Doing so will help you fine-tune your strategy and ensure that your SEO efforts yield the desired results.