How Data Plugins are Being Used in Data Analytics?

Data plugins enable Data analytics functionalities such as data collection, metrics, and insights to WordPress pages.

WordPress, of late, is gaining huge popularity with website developers as the main platform for developing business websites.  A WordPress webpage is like a front shop to showcase your products and services by engaging the user with interesting content, which most of the times misfires due to lack of reliable data analytics tools. When end user doesn’t find the connect and business analysts do not have an inkling of who and what kind of people are turning up, it turns into a kind of la la land. Business managers can take proactive steps only when they have access to solid insights on the nature and volume of traffic the website is attracting. Forget about business output, even for assessing quality of webpages, it acts like a KPI. Data analytics for a webpage is possible with pre-programmed ad-on called Plugins. Data analytics functionalities such as data collection, metrics, and insights from plugins are available at the click of the mouse.

Google Analytics Plugin for WordPress – a case in point

Though there are many plugins available, Google Analytics is the most used analytics plugin for WordPress. It is one of the most used plugins for data analytics, as it gives an overall picture of the data without having to leave the WordPress dashboard. Google Analytics plugin for WordPress bypasses the tricky and manual method of copying the tracking code into WordPress theme editor. Manual methods pose problems such as mistyping the code into the window leading to loss of data, messed up data analytics, etc. Instead of opening multiple tabs to analyze data from different pages, plugins facilitate single window operations. It is touted as a comprehensive plugin for data analytics in WordPress for its capabilities such as real-time tracking, access to Google analytics data, etc.

Are plugins being all, end-all solution for analytical tasks?

Few coders find inserting code easier than logging into plugins, to avoid the chance of logging into older versions only to have a wrong data analytics picture. However, when it comes to ease of installation and integration into the WordPress admin console, plugins score higher.  Sometimes it happens that subdomain traffic such as from referral links, a direct link and social media counted as well by analytics tools. This is where Google Analytics plugin for WordPress stands out from other plugins. Its uniqueness lies in its ability to break down traffic into channels, mediums, and referrals. If the source is clearly identified, funneling content and campaigns into those channels would yield better results.

There is no dearth of plugins, where every plugin has a specific functionality designed into it. If the WordPress admin is lazy enough to install every plugin that comes his way, he is only doomed to lose the vision of right analytics and of his business. When load times, compliance factors, cost of plugins, security risks are deciding factors, which-ever combination of plugins one chooses, streamlined workflow with assured and reliable insights are a given.