More than 95% of businesses agree that location intelligence is crucial at this stage

Location Intelligence is a method of collecting information from geodata, which is visually mapped perceptually and sequentially by layering data. It is mostly connected with business analytics, but it is broadly used to resolve several problems in many different industries and sectors.

More than 95% of businesses agree that location intelligence is crucial at this stage. They use geographic information and satellite data to provide location information that helps to interpret, understand, determine and anticipate.

Major industries utilizing location intelligence are

Retailing

To enable them with more proper and effective stock distribution, retail companies can monitor and control sales of various products by region or shop. This helps to reach potentially existing customers and to attract them. Location analytics also help retailers understand how each shop has different customer interactions and what creates customer engagement on an in-shop basis.

Telecommunication

The use of geographic data is essential in the telecommunications sector across all aspects of the organization, from route optimization to marketing and sales. For qualifying services, it can be used to attract prospective customer addresses.

Banking 

Banks can leverage consumer location information and enhance online campaign targeting to provide smooth and reliable customer support to accommodate for application and financing procedures. To create more effective marketing and sales strategies, they can also evaluate and segment clients according to their location.

Cafes and restaurants & Food Outlets

Restaurants and food outlets can identify customers' location through location information and target them through location-specific media with specialized marketing messages. It also helps to track the sales of specific goods and the progress of specific initiatives in various locations to shape succession growth as well as the distribution of stocks.

Healthcare Services

In this field, the details on a map area with high concentrations of patients or high health hazard indicators can be identified and envisioned. It also charts hospital, clinic, and pharmacy locations and offers routing guidance.

Future Scenario

Location intelligence and how our data is collected will change rapidly as more businesses understand the capacity to use data as part of a broader company strategy proactively. They will use the technology to determine key goods or services and how their businesses work in the future.

According to Carto, "Data discovery, evaluation & cleaning is a big challenge for professionals in LI. Only 20% of their time is being spent on analysis, while the other 80% is being wasted in the preparation phase. Organizations wishing to run their operations with more spatial context need to work with the right tools & find people with the right skill sets to reduce the 80% & increase the amount of time spent on analysis so that they can action relevant, key insights in their business sooner."