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AI Revolutionizes Lok Sabha Election Campaigning: Strategies for the Digital Age

As the Lok Sabha election campaign heats up, political parties are using artificial intelligence (AI) to spread their messages. The technology helps instantly translate speeches, create digital anchors, and produce videos of long-dead leaders.

Prime Minister Narendra Modi used Bhashini, an AI-powered tool, to translate his speech into Hindi in front of a Tamil-speaking audience at an event in Varanasi in December. “This is my first time using AI technology and I will use it in the future,” he said.

Late CPI(M) stalwart E.K. Nayanar was a crowd-puller for the party during the elections. Nearly two decades after his death, the amiable leader ‘returned to the buzzy elections thanks to artificial intelligence (AI). A 28-second Instagram post of the former chief minister seeking support for his voice for Left Lok Sabha candidate V. Joy from Attangal Lok Sabha constituency has gone viral on social media.

“Nayanar was universally loved and promised to connect with people immediately, which is why he was chosen. We divided the story into two parts video and audio. The audio part was more difficult because we had to get his modulations and slang spots to work. We generated data on that voice, and the A.I. We also used open source”.

“Breaking Modi’s earlier promise, our short videos in Malayalam titled ‘Myth Busters’ have become very popular and have now been dubbed into several languages. We also created a “Judicial Patra,’ an explanatory video about the guarantees of each of the Parliamentary Declarations, and developed a structured plan for dissemination across social media channels to maximize exposure. In 100 days, the official Indian National Congress Kerala has gained more than 50,000 followers,” said Sarin P. Rao, who convened the national digital media team of the Kerala Pradesh Parliamentary Committee he said, smirking. 

Cyber ​​warfare

Political parties increasingly follow a hub-spoke model when it comes to social media-based campaigning. The political context at the state and national levels is shared by state brackets, but campaigns at the state level are largely left to individual primaries mostly by party and use a mix of external stakeholders.

In the midst of all this, a cyber war is going on as usual between rival political parties. For example, the Congress approached the Election Commission over fake social media posts by the KPCC president as a protest in front of the Idukki temple after the release of The Kerala Story. The party saw it as a mess and used the fact that acting KPCC president M.M. Hasan was a member of the Muslim community.

Conclusion: By leveraging the power of AI-powered analytics, communication tools, and predictive models, teams can navigate the complexities of today’s politics with agility, and insight, and parties can navigate the complexities of modern politics with agility and foresight, paving the way for a more dynamic and inclusive democratic process.