A chief medical officer (CMO) is a role you commonly encounter in healthcare, biotech, and pharmaceutical companies. However, the CMO role has been garnering more attention as a response to changing healthcare needs brought on by the pandemic.
To Coordinate a Pandemic Response Network
A senior executive with experience in healthcare and employee administration will ensure that your guidelines are effectively disseminated and enforced. A CMO goes beyond coordinating its employees’ testing, vaccinations, and contact tracing– these are responsibilities most human resource managers can take on. Among the aspects of a pandemic response network that only a CMO can manage are ensuring the medical accuracy of your organization’s healthcare messaging, training volunteers in the proper medical protocol, and liaising with the medical professionals of third-party healthcare providers.
To Develop Pandemic Communication Strategies
Implementing effective top-down communication strategies is necessary to reduce employee anxiety and stress, according to the American Institute of Stress. What strategies will work best within your organization? The CMO can collaborate and provide a medical perspective with HR leaders and managers to come up with an effective blueprint.
To Plan for Post-pandemic Scenarios
Strategic planning for a post-pandemic workplace is crucial to ensure that workers will continue to be safe when they return to their workplace. At the same time, organizations must also balance employee welfare with the company’s interests. As licensed medical doctors, CMOs can monitor returning employees and immediately intervene if they identify healthcare issues.
To Monitor and Manage Employees’ General and Mental health
As medical professionals, CMOs can set up and manage general and mental health practices for employees. For example, Richard Heron, CMO at UK energy group British Petroleum, has been trying out mental health apps and programs to find ones that actually make a difference.
To Maintain Customers’ Health and Safety
The safety of your customers is just as important, and CMOs play an essential role in ensuring that health guidelines extend to them as well. They can safeguard potential exposure areas, establish meeting protocols, create customer policies grounded in established medical procedures, and make the final call on whether an event can safely proceed. CMOs in companies in the service and retail industries have also been instrumental in implementing and updating customer policies involving social distancing, mask-wearing, and handwashing.
To Help with Community Strategies involving Healthcare
CMOs have a better grasp of all the data involving healthcare within their organization – something that will help their workers and the communities they are operating in. Sharing pertinent information will help establish better healthcare strategies that will benefit more people within their communities.