AI Bot WritersAI bot writers' content leads to Google search results spam which violates Google's webmaster guidelines.

Search engine marketers praise Google's John Mueller, who calls AI-generated content "spam." He did this while answering a question at Google Search Central SEO Office hours Hangouts on April 1st (this wasn't a joke). Mueller's answer is not shocking. Especially considering that Google has answered this question many times over the past few years about AI bot writers. Also, auto-generated content has long been part of webmaster policies because it should be avoided. However, AI content SEO is a popular topic on social media, forums, and private groups. Especially Google search results spam as technology advances over the last few years.

You must have noticed that Al carries a lot of advantages for marketing teams and content writers. Here is an overview of the benefits of using an AI bot writer:

1. Creating creative content with the click of a button

As a marketer, you already know how long and tedious the marketing campaign process is, especially the creation of content. Looking at the blank slate, you feel the pressure to use your creativity to create compelling content and do it the right way. However, AI content SEO helps to get rid of the block of lighters. Many creative options to choose from.

2. Speeding up content writing

Everyone knows that "time is money", but everyone knows that this is one of the things that put pressure on you. Being creative on demand is a struggle for many marketers. Therefore, having a supportive AI bot writer to speed up the process will only benefit you. All you have to do is enter some keywords into the AI content SEO tool, click a button and in seconds you already have your marketing text!

3. Aiming at your target audience

Before Al's birth, content creators flipped through magazines and browsed the Web to find out what customers were looking for and what their competitors were offering. However, Al is more accurate than the human mind and can use information about viewers and businesses to create customer-specific content.

Official Google guidance on automatically generated content

Here's what Google says about auto-generated content, directly from the Google Search Central documentation: Automatically generated (also known as "auto-generated") content is programmatically generated content. If we are unable to assist you in manipulating search rankings, Google may take action against Google search results spam. Some examples include that are not limited to:

Text that makes no sense to the reader but which may contain search keywords.

Text is translated by an automated tool without human review or curation before publishing.

Text generated using automated synonymizing or obfuscation techniques.

Text generated from scraping Atom/RSS feeds or search results.

Stitching or combining content from different web pages without adding sufficient value.

More past statements from Google on AI content

AI content risks vs. benefits

Below are a few risks and benefits of AI content SEO. This is by no means an exhaustive list. 

Risk: Google takes action on your page/site

Manual actions can have serious implications for brands and companies. In addition to all the resources you put into this type of content, you need to put more resources into it to get rid of the confusion and (hopefully) return to Google search results spam.

Risk: Not original

AI bot writers are more sophisticated than older content spinners, but the same. We are copying the work of others who already exist online, including our competitors. So you just change the words and thoughts of others. Following rather than leading is a dangerous model for any business and almost guarantees that you will always be in second place at its best.

Risk: Quality is low

What you receive will require extensive editing. At best, get the vanilla content of the robot. If you invest the same (or less) time and resources in technology, you can probably hire a human writer.

Benefit: Writing is time-intensive

People need time to create content. This time you can trim the AI content SEO. However, you need to include resources to proofread the content you receive. The Associated Press got a lot of attention a few years ago by using robot journalists for statistical reports, which increased output and saved journalists time by 20%.

Benefit: Good content isn’t cheap

And there`s a purpose for that. Generally, there`s a lot greater worry with content material than real writing. There`s research (keywords, what`s ranking, who you`re competing against, etc.). How is a lot of enhancement is required? Are any snapshots had to aid it? Is the author a topic remember professional withinside the topic? Expertise is a cost. That doesn`t even component withinside the advertising of the content material. So if you may stay with content material that is “right enough” (because of restrained resources/price range or perhaps you use in a gap with low competition), then Google AI content material may be an advantage for you.

Benefit: Good for idea generation

Writer's block is the worst. AI helps generate content ideas. At this point, it's not enough to create content entirely from scratch. But perhaps the tool is well worth using for brainstorming content ideas.

Why we care

Much of SEO is about balancing risk and reward. Google's stance is that if it detects this type of content, it may face manual action or deindex it. However, AI bot writers help create content. But it still requires a human level. Regardless of which route you choose, always make sure your company or client is familiar with all the risks associated with using AI-generated content.