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Voice searches are completely different from text searches, and it is just a person likely to use a digital assistant. In spite of typing queries or suggestions for products and services in a search screen box, several enterprises allow individuals to leverage voice assistants. Today, Alexa, Siri, Google Home and many more voice assistants have been changing the way people interact with businesses online. Alike other sector companies, law firms now need to identify the differences and changes in its marketing approach to the new trends.

Unlike text searches, voice searches are more conversational and easier, and people talk faster than they can type. Many websites provide information about their services, but voice searchers are looking for answers. So, it is easier to ask a question using a smartphone or speaker. Also, voice searches have very long-tail keywords, while text searches have a short tail and have typically been considered one or two words. Thus, using longer keywords can increase the opportunities for a voice assistant that will display a law firm's snippet in response to a voice search.

Considering reports, nearly half of all searches are projected to be voice searches in the next coming years. In the United States alone, 111.8 million people will utilize a voice assistant at least once a month in 2019, market research firm eMarketer estimated.

Here are some major things a law firm should know about voice search.

Mobile Voice Search - Typically, voice searches being performed on mobile devices and these are more likely than text searches to be location-based. So, it is significant that law firms must ensure its website provides up-to-date information about their location. Over the last few years, mobile devices have been dominating search results, so law firms here need to adapt their website to optimize for mobile searches to engage more clients, because they now want to listen more from an organization. So, a law firm site needs to be ready to address responses directly to their clients’ questions and concerns.

Intimacy – Most voice searches poised to be more localized. Thus, a law firm needs to make sure that its address, contact number and working hours are up-to-date. Companies like Google and other providers are focused majorly on figuring out how to improve the chance to provide the answer with existing information on the web. For the past several years, Google has made several changes into its services and its Google My Business listing can improve the chances a response will be taken from the firm's website when a voice search is from the firm's geographical area.

Schema Markup – It is a standard vocabulary that the search engine uses to determine more informative results for users. So, integrating schema markup, a law firm website can provide search engine bots with specific semantic information in the precise language they understand. This semantic vocabulary tells the search engine bots about the firm's name, address, office hours, contact number and everything. Schema markup provides lots of information to search engine that passes on its findings to the searcher.