The Hidden Economy Behind Free-to-Play Games

Games earn money by showing video ads to free players between matches.

Advertisers pay games based on how long free players stay active daily.

Free players generate valuable gameplay data sold for analytics and game optimization.

Big free player numbers increase sponsorship deals with brands and esports partners.

Streaming platforms promote games more when free players boost viewership numbers.

Free players attract paying users which increases overall game valuation and ranking on App stores.

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