/industry-wired/media/agency_attachments/2024/12/04/2024-12-04t130344212z-iw-new.png)
/industry-wired/media/agency_attachments/2024/12/04/2024-12-04t130332454z-iw-new.jpg)
/industry-wired/media/media_files/2024/12/05/DmxhDvWjeC5E8dKSUrJQ.jpg)
/industry-wired/media/media_files/2024/12/05/DmxhDvWjeC5E8dKSUrJQ.jpg)
India's new mobile game to bring Bollywood magic and localized fun to casual gaming
The highly popular gaming developer behind Battlegrounds Mobile India (BGMI) is set to launch CookieRun India, a new mobile gaming experience that incorporates significant Indian cultural influences. CookieRun India will be available in the Indian market on December 11, 2024. The game aims to balance the popular CookieRun franchise, known worldwide, with cultural elements that resonate with Indian players. With over 1 million pre-registrations already, CookieRun India is poised to make a significant impact on the casual gaming landscape in India.
The Concept of CookieRun India
CookieRun India is a 2D running game that features simple controls, making it accessible for players of all ages. With just two buttons to jump and slide, casual gamers will find it easy to play. The game offers a variety of cookie characters, each with unique powers and abilities.
What sets it apart from other casual running games like Jetpack Joyride is its socially competitive aspect. Players can compete with their friends through leaderboards, fostering a sense of community and friendly rivalry. This social feature enhances engagement and encourages players to enjoy the game together.
Culturally relevant features
One of the main positives of CookieRun India is the infusion of Indian cultural elements. The game features cookie characters inspired by popular Indian sweets, such as Gulab Jamun and Kaju Katli, adding a local flavor and bringing warmth and pride back to the Indian gaming community.
Another key feature of the game is its in-game events and localized settings, which are set among iconic Indian landmarks like the Taj Mahal and the Coin Palace. By incorporating these elements, Krafton can create a more immersive environment that resonates deeply with Indian gamers.
Gameplay Mechanics
In CookieRun India, the endless runner game revolves around the player's mission to collect coins, power-ups, and lives while avoiding various obstacles. The character runs automatically, allowing players to concentrate on timing their jumps and slides for the best results. This straightforward game design makes it easy to pick up and enjoy without feeling overwhelmed by the introduction.
The game will operate on a freemium model; it is free to download and play, and in-game purchases are optional. However, Krafton has emphasized that in-game purchases will not give anyone a competitive advantage over others. There are no mandatory ads interrupting gameplay, but players can choose to watch optional ads for extra rewards.
Commitment from Krafton to Indian market
Krafton has made a significant investment in India, contributing over $170 million to fund innovative startups and develop local talent within the gaming ecosystem. Minu Lee, the head of publishing at Krafton India, has expressed enthusiasm about expanding into casual gaming. "Our goal of creating a game in India reflects our intention to disrupt the casual gaming ecosystem," she stated.
Following the launch of CookieRun India in 2025, Krafton plans to introduce three to four additional titles. This initiative is part of a broader strategy to create a diverse portfolio of games specifically designed for Indian gamers. The company is also committed to nurturing local talent through programs like the Krafton India Gaming Incubator (KIGI).
The Future of Gaming in India
CookieRun India represents a significant milestone in the rapidly growing gaming industry in India. The valuation of the Indian gaming market has surpassed $2.6 billion, making it an attractive opportunity for global developers. With its rich content and engaging game mechanics, Krafton is well-positioned to capture a larger share of this expanding market.
As mobile gaming gains popularity across various demographics in India, games like CookieRun India are set to influence the future of casual gaming in the country. These games incorporate familiar cultural references and combine them with interactive gameplay mechanics, allowing gamers to not only enjoy the gaming experience but also connect with their heritage.
Conclusion
CookieRun India is a mobile game that goes beyond being just another mobile game. It offers an innovative blend of global gaming trends and local culture, promising a unique experience for Indian players. As a new entrant in the gaming world, it features characters inspired by Indian sweets, culturally relevant settings, and engaging social competitive elements.
As December 11 approaches, excitement builds among players eagerly anticipating their entry into this vibrant world designed specifically for them. In advance of the launch of CookieRun, Krafton has expressed its commitment to expanding its presence in India and nurturing local talent. The success of this game could pave the way for more achievements in India's dynamic gaming landscape.