Akshay-Kumar

POCO Partners with Akshay Kumar: A Bold to Xceed New Limits in 2025

 

On 8th January 2025, POCO announced that they had hired veteran Bollywood superstar Akshay Kumar as the brand ambassador ahead of the POCO X7 series launch. Last year Hardik Pandya was the face of the POCO X6 Series and this year the brand has hired Kumar for his fearless energy and mass appeal that perfectly suits the POCO’s “Made of MAD” philosophy. This new partnership aligns perfectly with the campaign for today’s latest release of the X7 series, “Xceed Your Limits” which sends a message for the users to break barriers, defy norms, and strive for extraordinary achievements.

 

According to Himanshu Tandon, Country Head at POCO India

 

At POCO, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.

 

Akshay Kumar said 

 

Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in—pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as POCO inspires India’s youth to embrace bold choices and redefine possibilities in technology.

POCO also mentioned this partnership to be a strategic milestone indicating its growth and dominance in India’s smartphone industry.

 

Conclusion

 

The POCO’s decision to partner with Akshay Kumar is a major step forward as the superstar is known for his fearless energy and appeal directly aligns with the new power-packed X7 series. The brand appeals to the slogan “Made of MAD” which resonates with a broader audience. Not only this move have amplified the impact of the X7 series launch today at 5.30 p.m . at Flipkart, but has also made a solid position of POCO’s position as an innovative player in India’s competitive smartphone market.