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  • Offers magnetic tape storage media with maximum storage capacity of 45TB, 50 percent greater than the previous generation
  • Provides safe long-term storage of high-volume data at low cost
  • Significantly mitigates CO2 emissions with reduced power consumption during data storage

New Delhi, September 2021- Fujifilm India Pvt Ltd, the visionary leader in technology and innovation is pleased to announce the launch of the “Fujifilm LTO Ultrium9 Data Cartridge'' (LTO9). A revolutionary recording media that complies with the ninth generation LTO Ultrium standards for magnetic tape storage media, suitable for backing up and archiving large-capacity data. Designed with Fujifilm’s proprietary technology, LTO9 offers up to 45TB in storage capacity (18TB for non-compressed data), a 50% increase from the previous generation of LTO tape. The high capacity, achieved in the new LTO9, caters to the surging data storage demand amidst the rapid development of IoT technology and acceleration of Digital Transformation, and contributes to mitigating CO2 emissions, an urgent task that must be addressed globally.

Magnetic tapes are attracting increasing attention as storage media that provides long-term storage of large-capacity data safely at low cost, especially in India where there is a greater emphasis now on digitization. Additionally, they have a significantly lower environmental impact as there is no need to have it constantly powered on during data storage, thereby mitigating the amount of CO2 emissions generated during its lifecycle by 95% when compared to hard disk drives (HDDs).

Fujifilm has always been at the forefront of innovation and has immensely contributed to the digital revolution rampant in the world. Today, the amount of data generated worldwide has exponentially increased in recent years with the introduction of 5G networks and high-definition 4K / 8K video, development of IoT, information and communication technology, and the use of Artificial Intelligence for Big Data analysis. This includes “cold-data,” or data that was generated a long time ago and rarely accessed, which is estimated to account for more than 80% of all data. The utilization of accumulated data, including cold data, is rapidly increasing for developing next-generation technologies, and so is the need for reliable and cost-effective long-term storage of such data for future use. Yet, consuming a large amount of electricity for using and storing high-volume data amounts will lead to increased CO2 emissions. Major data centers and private enterprises are actively adopting renewable energy to satisfy their electricity demand, or building a data infrastructure with minimal power use, in their efforts to address climate change, which is one of major social issues.

Speaking on the launch of the product, Mr. Koji Wada, Managing Director, Fujifilm India said, “At Fujifilm, we look towards providing a fitting solution to the problems of the ever-evolving world. With digitization taking the centre stage today, industries needed a smart and sustainable solution to their data storage needs - hence, we have announced the launch of our latest LTO Ultrium9 Data Cartridge in India. With a maximum capacity of 45 TB, the cartridge ensures safe storage of your computed data in a device that is not only affordable, but also environmentally conscious. At Fujifilm, we are vigilant and alert at recognizing the fallacies in technology and innovation, as we have for a long time, and develop solutions that will help tackle those short-comings. We are sure that this product will immensely benefit the Indian digital industry and will prove to be a gamechanger.”

Today, in India there is a greater emphasis on digitization. With greater need for digital storage, the carbon footprint has also seen a steady rise. To counter this, magnetic tapes are attracting increasing attention as storage media that provides long-term storage of large-capacity data safely at low cost, and have a significantly lower environmental impact as there is no need to have it constantly powered on during data storage, thereby mitigating the amount of CO2 emissions generated during its lifecycle by 95% when compared to hard disk drives (HDDs).

The new LTO9 features barium ferrite magnetic particles (BaFe magnetic particles), formulated into fine particles with Fujifilm’s proprietary “NANOCUBIC technology”, evenly distributed to coat tape surfaces, forming a smooth and thin magnetic layer with minimum unevenness. This has resulted in the maximum storage capacity of 45TB (18TB for non-compressed data), some 1.5 times the capacity of LTO8. The new tape also delivers high-speed data transfer reaching 1,000MB/sec. (400MB/sec. for non-compressed data) for advanced convenience. Furthermore, there is no need to have it constantly powered on during data storage, thereby reducing the amount of electricity consumption in the process compared to HDDs. Magnetic tapes can also be stored offline, creating “air gap” as a form of protection to minimize the risk of data damage / loss in cyberattacks. The fact that the storage media provides long-term storage of high-capacity data safely, has made magnetic tape a preferred choice of major data centers and research institutes for many years. 

The recording media industry is ever-changing and will witness further innovations in the near future as each developer looks to create the perfect offering to match all our technological needs. This will help humankind take another step-forward in its constant race for technological improvement, and Fujifilm will always be leading the charge when it comes to making a change for the better.

About Fujifilm India Private Ltd

Fujifilm was established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in innovation continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. 

Media contact
PR and Media Relations - Fujifilm India Pvt. Ltd. And 20:20 MSL
Tribhuwan Joshi

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Email: [email protected]

Deepti Sharma

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