Over twenty years ago, ehotel started with a simple yet comprehensive idea of providing an online portal to economically compare offers and simplify business travelers’ company-specific search for cheap hotel rooms, making the company a pioneer in the industry. This service-oriented concept is an integral part of ehotel to this day, the driver behind innovations and modern tools that meet the requirements of all customers, from family businesses and medium-sized companies to large DAX-listed companies and international corporations. With this guiding principle, ehotel has steadily grown into one of the most successful hotel booking platforms.
An Influential Leader
Fritz Zerweck, CEO of ehotel, has been the driving force behind the Berlin-based company since 2006. With ehotel, the economics graduate and financial expert focuses on customer satisfaction and teamwork above all else. He sees himself as a listener, motivator, proactive thinker, idea generator, and promoter of innovative approaches and new technologies. Zerweck initiated ehotel® central billing, a solution that allows registered corporate customers to introduce standardized processes, automate booking and payment processes, control costs, and reduce internal processing efforts.
He also played a key role in creating ehotel’s innovative meta-search technology, which ensures comparability among a wide range of market offerings with specific relevance to business travelers. Besides ehotel’s own hotel program, the meta-search technology integrates hotel content by a variety of providers including well-known hotel booking portals, hotel’s own contingents and wholesalers. Alternative accommodation options, such as furnished apartments or rooms from independent providers, are also listed. Using individual filter settings, the search can also take into account specifications such as sustainability, booking terms and conditions, and company travel policy.
The process-oriented ehotel offer is rounded off by further features for sourcing, payment and billing. Innovative tools such as the ehotel® Rate Manager, which audits negotiated contract rates and makes new negotiations more efficient for travel managers and buyers, or ehotel® Analytics, which identifies the greatest possible savings potentials and generates comprehensive reports according to various criteria, ensure process optimization on all levels through data-driven decisions and an innovative spirit.
Path Leading to Success
The fact that ehotel is often one step ahead of its competitors and influences the market with pioneering developments is of course also due to the employees who stand behind the company and its ethos. In addition to appreciation and trust, the team is provided with perfect framework conditions: modern workplaces, top equipment, further training opportunities, flexible working hours and, of course, fair salaries. The pleasant atmosphere is based on excellent communication structures. Every promising idea is pursued jointly, and even if it cannot deliver what the team was expecting, it will lead to new approaches.
Overcoming the Challenges
As a customer-oriented company, the challenges ehotel faces are always closely linked to the changing needs of business travelers and their companies. During the COVID-19 crisis, ehotel® Analytics, for example, was able to help travel agents fulfill their duty of care, and locate travelers or organize booking amendments.
Awards and Achievements
The company has received many awards in recent years from independent institutions and magazines. It also shows that by using customer satisfaction as a benchmark and continuously developing its state-of-the-art technology, ehotel is on the right track.
The Future Ahead
In the future, ehotel will continue to keep up with the zeitgeist to meet customer requirements, and strive to offer a complete digital cycle. Environmental protection and contactless payment methods are some of the keywords for further developments and innovations. How the pandemic will change the travel industry is still unclear. However, video conferencing and similar tools are unlikely to replace business travel completely. Therefore, in the coming decades, ehotel will continue to be the hotel booking platform that provides the best offers through a fair and transparent business model, thereby simplifying companies’ hotel booking processes on every level.