FluidRank

FluidRank is a creative web agency that specializes in eCommerce web development. The company does marketing for 90% of the clients that it builds sites for and more importantly, it builds personal relationships with each of them. 

FluidRank has a passion for helping businesses by solving their real-world problems. The company has a dedicated team of talented web designers, brand strategists, and digital marketing gurus. The team is dedicated to helping businesses grow by solving problems related to their internet marketing campaigns. With the world moving very quickly around customers, FluidRank believes that user experience and innovation are imperative to creating value. As a result of their efforts, the company has managed more than 3.6Million in ad spend at a 3.62 ROAS and was responsible for over $15 million in eCommerce revenue in 2019. 

A Decent Leader 

Robert Green is the CEO of FluidRank. Growing up in a working-class family, he watched as his father worked long days to provide for his family. Robert was taught from a young age that hard work and dedication was important to creating success not only in business but in everything that people do in life. He was involved in many acts of community service which taught him what it meant to help others. It was during this time that Robert discovered his ability to become a problem solver and overcome them through innovative ideas. Entrepreneurship was instinctive from a young age for him, always wanting to control his income and utilize his passion for helping people. Robert took all of his passion and desires and channeled them to start FluidRank. 

A Distinctive Journey Towards Success 

Robert originally worked with digital agencies for a SaaS company, selling them products and software. As he learned about agencies, he began to see a very common trend, which was a lot of over-promising and under-delivering. Selling more than they could handle, talking about results but not achieving them. 

For Robert, that huge break in expectations between digital agencies and their customers was upsetting. He is passionate about two things: creating uniqueness for brands and helping other businesses grow. It’s that issue that he works tirelessly to solve, and that passion has led him to start his agency, FluidRank. 

For the first 14 months or so, Robert was more or less a freelance designer working with smaller businesses. As he became a bit busier, he founded FluidRank. The company primarily provides web design work, but it also offers PPC Management & SEO Services. 

Robert is a small business owner himself, so he understands their predicament. He says, “When you own your own business, every single dollar you spend matters, which is why I work so hard to provide my clients with real results. With that kind of attention to detail and care, it’s about more than just the results; it’s about bringing each new client into our family. I run a very family-oriented business and believe if you ask any of our customers, they’d tell you that we’re close friends, not just business associates.” 

That’s the way Robert always plans to keep FluidRank. There are just certain principles that he will never let go. 

Delivering Enhanced Expertise to Make Businesses Productive 

The biggest thing for FluidRank is expectations; the wrong expectations can turn a great project into one that can be very challenging to deliver results for the client. 

FluidRank is primarily a web design agency, so it runs into a lot of business owners that think a groundbreaking website design will fix all their internet marketing needs. In reality, there’s so much more involved than that. There have been multiple occasions where Robert has said to a potential client, “Save your money. Your business has other needs right now and jumping right into digital marketing might not be the best fit.” Your website is only valuable if you use it for something. FluidRank can’t ethically take its clients’ money and build them a website with the knowledge that it likely won’t benefit their business in the long term. 

That’s why during the first conversation Robert always starts by getting an understanding of where a business is and where they want to be in a year, two years, or even five years from now. He talks about what strategies they’ve used in the past, how well they performed or didn’t perform. It’s only after FluidRank and its client on the same page with where their business is headed that it develops a solid plan to move forward. Sometimes the company spends as much as two weeks with a new client getting to understand their business and the people behind it. 

Robert believes some people are afraid of turning away potential business because they worry they can’t afford it. At the end of the day, it’s going to cost more money to keep a client happy who isn’t the right fit. FluidRank’s team tries to make every single project better than the last, and that’s been a great way to approach the business.  

According to Robert, you have to take something from every project, positive or negative. If a project doesn’t turn out the way we wanted it to, then we reflect and figure out what we can learn and do better in the future. Your biggest successes will end up making you the most money, but those little lessons you learn from the negatives along the way are just as valuable. 

Innovating Through Partnerships and Technologies  

FluidRank partners with some of the best companies to help its clients. The company uses technologies and tools that will help it all build a better brand together. FluidRank has spent thousands of dollars trying different tools and techniques and used that with data to understand what moves the needle for its clients.  

Addressing Challenges for Setting Apart  

Building a business from scratch with no financial assistance has been the biggest hurdle for FluidRank. Also, the biggest challenge for the company has been its market. Atlanta is a tough market in general with a lot of big-name agencies who have been in business for a long time. The volume that some of FluidRank’s competitors work on is pretty big. That can be really intimidating to a small business like FluidRank and challenging from a sales perspective. Figuring out how the company can differentiate itself and provide a unique value has been an interesting puzzle to solve. 

FluidRank recently launched a great Magento project with the band BlackBerry that was close to a $70,000 win for the company. FluidRank was vetted over a two-month process and ended up coming out on top against ten other agencies, which Robert thinks is a huge testament to staying rooted in what the company believes. Competing in this market is tough but building brand awareness is even harder.  

Notable Honors and Recognition 

FluidRank has been recognized as: 

  • Cover Page of the CIO Review Magazine for Magento Consulting  
  • Top 10 e-commerce development company in the US – UpCity 
  • HubSpot Gold Tier Certified Partner 

Also, the company has received multiple awards and recognitions from Clutch and Upcity. 

The Road Ahead 

FluidRank is moving forward by generating content that will help users grow their eCommerce business. FluidRank is working with businesses to bringheadless commerce to more brands. Every point of friction in the buyer’s journey is an opportunity for a customer to get distracted and fall off the site. If a customer’s digital experience is not a seamless one, it can quickly become an obstacle between a brand’s products, content, and customer conversion. From eBooks to free Conversion Rate Optimization assessments, the company is constantly providing tons of free value to many people who are looking to grow their eCommerce business.