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Keep it simple

People use mobiles in busy environments and it actually drives down their patience and concentration. Many people also get so irritated by the complexity of mobile apps that they just leave and uninstall without even giving a second thought. So, to provide the best user experience, make sure you simplify the mobile apps from product discovery to payment.

Tips:

  • Use easy navigation
  • Make your mobile app user friendly
  • All of your products or services should be listed properly
  • Apply simplified designs

Make it visually appealing

In your mobile app, showing too much content is a big turnoff. Instead of text, use more and more images to make it more interactive. It will easily grab the attention of customers.

Tips:

  • Take a ‘Learn by doing’ approach for your app.
  • Create an interactive app experience with more images and less text

Improve the Search Feature in Your App Design

Users come to your app intending to achieve their goal, or find and buy your products and/or services. If your app has not good enough or poor navigation and useful links are hard to find, then there are chances that users bounce back to your competitor's app. You can provide an in-app search engine so as to make the search easy and quick. The easy navigation design, the advanced search and information architecture will all improve the usability of your app to a great extent.

Animate Your Transitions

Animated transitions are another an effective way to create a seamless flow when moving from one page to another. The user would also like to see an animated transition in-app whenever they complete an action. Below, there are some key practices for effective animation implementation:

  • Don't have animations without a prior user action.
  • The animation should be used in a way that the user can understand how to complete an action.
  • It is OK to have one or two animations in your app, though don't overload it with animations.

 

Test Your App and Find Ways to Improve It

The best way to test the mobile usability is to perform remote user testing. This will allow you to get feedback from remote users after they have already used your product. After this, the app development team will move on with quality assurance and get rid of any 'bugs' they may meet. Hence, user testing is a great way to see through your users' eyes and feel like they do while they are actually using your application.