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FiiTNESS PLUS started in the year 2005 by Dr. Suresh Babu Bikaala from a professional desire to deliver the most effective exercise, nutrition, and health solutions, combined with the most up-to-date knowledge and science, supported by expert hands-on client skills. The company is committed to educating and supporting all of its clients to maintain the health, fitness and lifestyle changes.

FiiTNESS PLUS has very strong and valuable relationships with allied health professionals including chiropractors, physiotherapists, doctors, and massage therapists, many of whom assist the company to develop the best program for its clients.

The company now employs fully qualified personal trainers including Exercise Therapists and Exercise Physiologists to find the best fit for its clients. It continues to invest time to develop and enhance the trainers’ knowledge and skills. In addition to their academic qualifications and ongoing professional development, all team at the company undergo a specific FiiTNESS PLUS training program, where it ensures a consistency of care, attitude, approach, and application, as well as equipping them with the most recent information on health and fitness techniques and knowledge.

Dr. Suresh has been a forerunner in the realm of fitness. Hence when the world just started to see Cross-fit as a way of better fitness, he had already introduced it back in 2008 with a different name – DRS-XFIT.

The FiiTNESS PLUS Cross-Fit Services include:

  • Exclusive DRS (Dynamic Reconditioning System) Training
  • Personal Training
  • Pre-post-natal Fitness Training
  • Sports Performance Conditioning Training
  • Aerobics, Yoga, Kick Boxing
  • Physiotherapy and Sports Medicine Rehabs
  • Diet and Nutrition Solutions
  • Technology-Enabled Online Training
  • Lifestyle Coaching
  • Wellness Services for Corporate
  • Exercise Program Design for Educational Institutes
  • Consultation for Fitness Training Facility Design

A Dynamic Fitness Leader

Dr. Suresh Babu Bikaala is the Managing Director of FiiTNESS PLUS, designs a highly specialized fitness strategy – DRS (Dynamic Reconditioning System) training for the company. Incepted in 2005, FiiTNESS PLUS is a completely technology-based center which offers premium workouts with the extraordinary highlights.

Strengthening Lifestyle Through Fitness Programs 

Helping with real health and fitness is very important. FiiTNESS PLUS considers all populations as potential candidates for engaging in a physically active lifestyle with strength training as one of the primary components – this ranges from the beginner novice all the way to the more seasoned athlete. The company’s approach to exercise program development is tailored to satisfy individual likes and dislikes, ensuring safety, variety, and fun while meeting an individual's personal goals.

FiiTNESS PLUS strives to achieve its primary goal of making a positive difference one person at a time through the provision of professional health and fitness-related services to the public community so that the company may truly live up to its creed of "Making Fitness a Way of Life".

Engaging People Through App-Based Fitness Protocol 

FiiTNESS PLUS is the first fitness center in India that believed technology and is totally technology-based and needs very minimal manpower. The app-based workout protocol helps customers engaged with the company throughout their fitness journey. The unique DRS training helps customers achieve their goals easily while enjoying their life.

Deriving Innovation from Industry Partnerships 

As FiiTNESS PLUS is a technology-based gym, it partnered with OKFIT, an Ahmedabad-based company. FiiTNESS PLUS is also up-to-date in its technology.

The company also started DRX-FIT to target home-based fitness, where it can provide in-house facility at their customers home, based on their budget along with training.

The company also brought DRS WEWE (WhereEver WhenEver). Current survey shows 85% people are not working out be it at home or Gym or fitness centres due to various reasons or excuses. It might be a shy factor or being lazy or due to not getting proper fitness guide, heavy prices or confusion by too many on line workouts which is not specific to their body needs. Now no excuses for them. First time in India introducing "DRS WEWE", where people get personalised programs and they can workout at their convenience places spending as low as 15minutes-51minutes only. People don't have to spend hours and they can lose fat while enjoying other important things in their life. They can also get motivation and nutritional guides accordingly, along with whatever their medical conditions be it PCOD, Thyroid, Cholesterol, vitamins, knee joint, spondylitis, slip disc, Spain, etc. FiiTNESS PLUS has solutions for that. So, to be healthy and enjoying life ahead without hospital admissions, people need to subscribe DRS app.

What people can expect:

  • Dedicated Personalised Programs designed according to their time, place and equipment
  • Nutritional guidance considering basic available food
  • Up to 5-minute online (Skype) consultation
  • Motivational forum
  • 24-hour online (chat) support

What FiiTNESS PLUS expect from Customers:

  • Dedication
  • Commitment
  • Accountability
  • Patience
  • Trust
  • Consistency

Dr Suresh's advice to customers is:

Don't look for motivations, don't look for discounts or sales, no more hero's, no more excuses, be your own hero, be a motivator, all it matters is being fit and healthy.

There are so many fancy distractors out there but the reality is simple. At FiiTNESS PLUS, we believe in working out smart not hard.

Winning Over Challenges

According to Dr Suresh, the primal challenge is inspiring people that they can be healthy and fit at any age, at any time. “And customers are trusting us that we can help them in changing their lifestyle. Once we have some example it’s a cakewalk,” he said.

Awards and Recognitions Along the Way

Having over 20 years of experience in fitness industry, Dr Suresh achieved several awards like – Best MSME 2017 by INDIA5000, nomination of Fiitness Plus under the service category for the “GLOBE Platinum Awards 2016 - Asia-Pacific - The Potential Economic Numero Uno”, and the nomination of Dr. Suresh (Managing Director) as leader for the “Global Leadership Of Business Excellence Awards 2016”.

FiiTNESS PLUS also recognized as, Health Hour Guest at FM Rainbow Drive in the year 2015, and TOP 10 BEST CORPORATE SERVICES IN INDIA by SiliconIndia magazine 2017.

The Future Outlook 

As a researcher, Suresh is up-to-date on how the health and fitness industry is growing in India and the world as well. At the end of FY2018, revenues in the Indian fitness market amounted to US$908 million. Further growth in the segment is expected at a CAGR of 9.3% between 2018 and 2022, to take the total market value to a whopping US$1,296 million in 2022. However, a fact worth noting is that a major portion of these revenues will be driven by the consumption of fitness wearables.

Simultaneously, the number of upscale fitness centers is growing at a pace similar to the rapid rise in disposable income among consumers between the ages of 20 to 45 years old. The Indian fitness industry is also helping to bring about a much-needed revolution in the country that’s triggered by the increasing number of cases of obesity, diabetes, and heart disease. This is also one of the key reasons behind the sudden surge in the number of weight loss products available in the market, as well as the spike in the health club and gym memberships. Spending money on gym memberships, which was earlier perceived to be a luxury, is now becoming a way of life for several people. Furthermore, there is an increasing number of people in tier 2 and tier 3 cities looking for wellness and fitness solutions, with most men opting for muscle-building training and women for Cardiovascular and strength training.

Advice to Business Leaders 

Dr Suresh advises emerging business leaders to,

- Stick to the basics.

- Keep updating yourself and technology

- Be truthful and do fair business

- Follow rules

- Thrive for more