Switching email providers might seem like a good idea, but it is not always the best move. Here are the key reasons to reconsider.

Cybersecurity risks exist on every platform. A new provider will not make you immune to sophisticated attacks targeting email users.

If you have deliverability issues, changing providers will not fix them. Sender practices play a bigger role than the email platform itself.

Bad data management affects targeting accuracy. Switching providers will not fix flawed data—focus on improving data quality first.

Migration difficulties can cause disruptions. Transitioning to a new provider is a long process that may hurt email performance.

Some agencies push ESP switches for commissions. If your partner insists on a change, question their motives before acting.