Craft Driven

Craft Driven provides market research and consulting services to innovation and niche companies. As many innovative companies struggle to launch their products in the market with in-depth market research specifically for the client’s products, combined with business analytics and innovation consulting, Craft Driven helps these companies to succeed in the market.

The company also lends support in understanding the market better and using it for the internal business decisions for seeking investments. Most of the studies that Craft Driven does focus on helping the companies understand the market scope including customer analysis, competitor analysis, market projections and industrial analysis.

Craft Driven also provides services such as financial analysis, revenue modelling, break-even analysis, innovation feasibility, retail analytics, risk assessment, pricing strategy and website analysis based on the market research performed. In the past 5.5 years, the company has worked with more than 200 clients across the globe.

The Inception of Craft Driven

In 2015, when the shutdown of start-ups was becoming a piece of huge news everywhere, Aakanksha Aggarwal, the Founder and CEO of Craft Driven was in the UK researching the companies that shut down and the reasons behind it. She realized most of them were innovative.

One of the main reasons for the shutdown of these companies was mismanagement. In some, it was due the lack of proper customer understanding, in others, the companies did not prepare for the competitors to enter into the same field. A lot of the companies that Aakansha studied were backed heavily by the investors but still could not sail their ships safely.

She found it to be a great economic loss as well as an innovation loss and started working on the challenges of innovative and niche companies. Her academic background helped her to start Craft Driven Market Research in Feb 2016 with the support of her friends and family.

Feedback- The Biggest Award

Craft Driven has never believed in the awards but believed in client’s feedback. Every month, the company has 38% of the repeated clients which in itself is a great feat for it. The company strives for transparency and honesty with the clients and attends to them properly, irrespective of their project size.

Contributions to the Market Research Industry

The company has observed that there are several misconceptions about market research around the world. A lot of start-ups and companies believe in jumping directly to primary research. It has even met some of the start-up founders who went into the market themselves to take the survey of their potential customers. However, as they grow with their idea, their customer segments change, and they have to do the same exercise again but are left with no time.

Market research is a highly structured process where the purpose is to guide the company in its market and be able to make informative decisions that can take the company towards growth. Craft Driven has been trying in its capacity to guide innovative companies on how they should be working step by step by using market research to gain a remarkable share in the market. The company has adopted a policy that,it gives initial consulting to all the companies without any liabilities or cost. Even if they don’t decide to work with the company, they should know an expert opinion on how market research should be carried out for their specific business.

Craft Driven has always been open for start-ups and innovation firms to reach and discuss what they can achieve through market research and what should be the right market research approach for their products/ services. No liabilities guaranteed!

Benefiting the Clients with Research Methodologies

The company has prepared several in-house curated methodologies that work appropriately for innovative and niche companies. In the last 5 years, Craft Driven has been growing along with its clients and building some robust mathematical models through which the new clients benefit.

Overcoming the Biggest Challenge

Aakanksha feels a lot of businesses still do not understand what market research is and how it can benefit them. Craft Driven perceives differences between secondary and primary market research, explaining that the innovators do not have a complete knowledge on market research and its methodologies, which makes it difficult to choose the right options and take the right decision on how to proceed with the market research.

The Road Ahead

Craft Driven has significantly contributed to the market in the last 5 years. When Aakanksha started the company, she had to tell them that ‘yes, it’s a scientific field and her gut feeling of not working for everybody while doing a business has helped drive the company. Now, innovators around the world understand how important market research is for them.

URL: https://www.craftdrivenresearch.com/