Content Creator Ideas

If you are a social media buff or have a YouTube channel, you might struggle to come up with content ideas. It can be a lot of work coming up with new material again and again, so you might need to look elsewhere for inspiration. 

In this article, we will provide both ways to approach your content in general, as well as some specific ideas. There are some great AI tools out there that can help you create amazing content, too. 

While it’s great to have your own inspiration, you’ll only really be able to get on top if you take advantage of modern tech. We can’t guide you through the entire content creation process, but we can give you tips.

General ideas on how to approach your content

First of all, you should think of some general methods for how to approach your content. This will help you keep the wheels turning and improve your chances of coming out with good material on a regular basis.

1. Always keep your original purpose in mind. While you should definitely be creative, remember that you attracted your particular list of followers for a reason. 

   If your goal is professional, keep your eye on the ball and revolve your content around your mission statement. If it is personal, think about your original motivation for getting started.

2. Look at other people’s accounts. No, it’s not cheating. Everything great in the world is build on something that came before it, so poke around online and see what inspires you. 

   You could get content ideas for storylines in your social media posts, or even just a new color combo that you want to experiment with. Look at trending topics among your competitors and also larger industry trends.

   Look at the posts of people you admire who get a lot of followers. There’s likely a reason they do.

Don’t be afraid to try different things

Yes, some will be more popular than others, and some of them you might want to chalk up to trial and error in the end. But this is the whole point of being creative. 

Remember, the capabilities of social media are constantly expanding. Channels are always coming out with new filters, new ways of changing shape and color, etc. Take advantage of this and experiment.

Content ideas to try

Now, let’s take a look at some specific ideas that you can try. Not all of these will appeal to everyone, but you can think about which of them will match with your goals and larger purpose. What you choose also depends on which social media platforms you use.

1. Create a series

Nothing keeps followers engaged like a really captivating series of posts or videos. 

You should, of course, be careful how you construct these series, but if you get it right you should be able to catch and hold your followers and keep them coming back for more.

So, what makes an effective series? First of all, you should think of a theme that will be easy for people to remember. 

We all remember the #throwbackthursday trend, for example. This trend had several strong components that made it a huge success:

• It allowed people do take part on a regular basis, and gave them something to look forward to, both in terms of their own contributions and those of others.
• It was strategically developed to come to people at the right time of the week. Everyone knows that Thursday can be a mental strain. People start to get irritable,they can't stop thinking ahead to the weekend…#throwbackthursday gave people the opportunity to loosen up a bit at a critical time and have some fun when they really need it.

So create content in a cache of ideas for series that you might have. 

It doesn't have to be constant, but if you try one and assess its success carefully, you should have a good idea of what will be successful for you in the future. Create a content calendar for yourself.

2. How-to videos

Another thing that people really appreciate is the ability to learn things in a way that is easy, fun, and useful.

What you choose to focus on should be relevant to your larger theme. While it is great to try home improvement projects on your YouTube channel or other social media channels, you won't have much resonance with your followers if your page is devoted to sports.

If you create how-to and translate video into different languages and make them consistent with your mission, you can grow your page by marketing them the right way.

Put a screenshot on other social media accounts and other strategic places where people might share the link. 

And do so at strategic times so that people can make a note of it and have your videos in their schedules. 

3. Content curation for your target audience

Anyone can read news or updates. But you never know when the primary sources you're looking at are biased, fake, or simply wrong. Therefore, the market for content creation is getting bigger and bigger all the time. When news comes out that touches on your subject area, see if you can provide an interesting angle on it. 

This will bring a fresh perspective to your followers. If you can give followers special insight into an area that is dear to them, they will keep coming back for more.

4. Try out user-generated content for blog posts or other posts

There is a real value to user-generated content. Anyone can watch videos of people pushing their own brands. But real substance comes from knowing that people’s own customers really appreciate what they’ve got. You can make a blog post yourself, but it is more effective coming from your users.

In fact, studies have shown that people are far more likely to become engaged with products or services if they see users promoting those things themselves. So, how can you incorporate this into your content?

There are several ways, actually. You can create a hashtag that people can repeat in their own posts. You can generate content ideas with a snazzy catchphrase that people can repeat (and tag you!).  Check out some UGC ideas online and see what sparks your interest.

5. Create memes for social media posts

Some people think memes are just a way for teens to make jokes on social media, but this is hardly the case.  Just as with company mottos, memes are things that can stay in people’s minds and make them recall your company or product name again and again.

You’ll have to be careful with your memes, of course. Definitely give them a trial run and see how they gybe with people before you make them go viral. But once you come up with a good one, they could lead your company name to fame…

The right content is your ticket to success

Creating content that is truly creative is a challenge these days. Everyone wants to get on the content creation bandwagon, and this will surely include your competitors. But if you keep your eye on the ball, look at industry news, and remember what motivated you to start your business in the first place, you will surely come up with content that wins. 

And then you can just keep churning it out on the road to success.