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Claims by tech startup of Stanford University misusing its tax-exemption and education mission through venture capital firm Stanford-StartX Fund LLC. and startup accelerator StartX



•  Startup claims it received wired investments directly from Stanford University tax-exempt bank accounts, violating IRS tax laws and Stanford lying in its Form 990

•  In discovery, Startup claims Stanford committed tax fraud by commingling tax-exempt assets with a for-profit venture capital firm shell company in a convoluted organization structure involving 3 non-profits with different missions, conflicts of interest, and employees illegally involved in running a shell VC company out of the Stanford College of Business building; such structured ended up damaging startup

•  MedWhat claims its Chinese investors defrauded it of its IP by co-investing with Stanford in MedWhat’s direct competition without disclosing this, failing in its fiduciary duty.

•  Startups states Chinese VCs defraud it with convertible note investments to have access to IP and recall notes, all with knowledge and strong help by Stanford University

•  MedWhat states Stanford University and Susan Weinstein frivolously lied to judge in lawsuit about its two Series A investors not existing, Massive Investment and Regent, throwing MedWhat under the bus and damaging company.

•  Court records show tax-exempt Stanford University employees actively involved in running the for-profit venture capital firm Stanford-StartX Fund LLC.

•  Contradictions of founder-friendly independent for-profit venture fund and aggressive predatory behavior by tax-exempt University employees actively involved in running and controlling fund in the background. Profit with tax-exempt status.

In an escalating ongoing lawsuit in the Supreme Court of California between Stanford University, educational entrepreneur program StartX, and StartX-member medical artificial intelligence tech startup MedWhat, (see here) new information has come out that involves the prestigious University in fraud and sheds light into the university’s seemingly lack of good governance.

Non-profit Stanford University, through its for-profit subsidiary Stanford-StartX Fund LLC, filed a lawsuit in April 2018 against StartX company MedWhat asking repayment of its investments in it, plus interest, it made in the form of convertible debt. MedWhat filed a counter suit against Stanford University for fraud. In the lawsuit discovery, MedWhat discovered additional fraud in the form of tax fraud committed by Stanford University and who really ran the fund.

Records show MedWhat’s CEO Arturo Devesa was a research scholar at Stanford University School of Medicine from 2016-2017 and member of StartX since 2013. Records also show Devesa did medical ontology research and applied for NIH grants on behalf of both MedWhat and Stanford University Medical School in 2012.

Recent court documents show that Stanford University and its endowment Stanford Management Company state that Suzanne Fletcher is not the actual fund manager and decision maker of the alleged independently run for-profit venture capital Stanford-StartX Fund LLC. Stanford University lawyers say Stanford and its endowment are. MedWhat states Stanford have self-incriminated in tax fraud.

The for-profit venture capital firm Stanford-StartX Fund LLC. was created as a joint partnership by non-profits StartX, Stanford University, and Stanford Hospital & Clinics with the social mission to help support the entrepreneurial endeavors of Stanford students, faculty, alumni and staff. Making investments in technology.

StartX and its founder Cameron Teitelman initiated the creation of the Stanford-StartX Fund LLC to invest in member companies, with a mission stating “We’re determined, focused and innovative, guided by our principle of putting founders first, and driven by our mission to advance the personal development of founders”. Startups were told the Stanford-StartX Fund LLC was run by Suzanne Fletcher since Stanford University was a non-profit who couldn’t get involved in running for-profit activities. Court documents show this was far from reality, with heavy illicit involvement in for-profit venture capital out of Stanford premises.

Susan Weinstein, Assistant Vice President for Business Development at Stanford University, and Randy Livingston, VP Business Affairs, Chief Financial Officer of Stanford University, and Robert Wallace, CEO of endowment Stanford Management Company, through their attorney representing them in the case stated, “Suzanne Fletcher was not the person or entity that Devesa was required to seek consent from; Stanford Management Company was. Thus, Ms. Fletcher’s email cannot be considered “written consent” to amendment of the Notes.”

MedWhat goes on to state in the lawsuit that not only was Ms. Fletcher always advertised at StartX and all over the news and internet as such, she represented the fund as manager with a founder friendly mission first, with clear separation of powers from the University, and a decision maker of the independently fund created by StartX. Suit states Sabrina Liang, Director of School and Department Funds, at the Stanford University endowment Stanford Management Company, under direction of Suzanne Fletcher, signed MedWhat’s conversion of notes into equity shares.

Based on statements by Stanford’s lawyers and court documents provided by MedWhat, it seems the University wasn’t aware of the endowment’s signatures of the investment note conversion it sued about. It’s not clear if Stanford was frivolously lying in lawsuit about not signing conversion in order to damage MedWhat or incompetent in filing a lawsuit about notes without having records of approved conversion.

Stanford University’s law firm representing in its case, Alto Litigation, and its attorney Bahram Seyedin-Noor, seem to have inadvertently revealed information that involves Stanford University in tax fraud. Stanford seems to validate the notion that the Stanford-StartX Fund is not independently ran by StartX, Stanford-StartX Fund and Suzanne Fletcher, but instead by Stanford University and the endowment.

Troubling documents provided by MedWhat show that all investments and bank wires came not from an entity called Stanford-StartX Fund LLC, but from official Stanford University tax-exempt bank accounts under the official university name – The Board of Trustees of the Leland Stanford Junior University – with the address for the bank account originator as Stanford Management Company, 635 Knight Way, Stanford, CA 94305. Stanford University’s website show 635 Knight Way as the address for Stanford Graduate School of Business inside the campus premises. MedWhat claims Stanford University employees gave instructions to MedWhat at time of investments of never using the university’s name or logo as an investor.

The university is a tax-exempt entity under section 501(c)3 of the Internal Revenue Code and from California state income tax as an educational institution under the Revenue and Taxation Code (R&TC) Section 23701d.

An article on Stanford University website states “Stanford continues to enforce name and emblem use policies to protect the integrity of the university’s research and teaching mission, said Lisa Lapin, vice president for university communications.

Lapin noted that the guidelines were updated recently to reflect increasing efforts to misuse Stanford’s name for commercial purposes. Stanford does not endorse, and cannot appear to endorse, commercial entities, she said.”

Court records show email correspondence between MedWhat and Stanford-StartX Fund LLC included Stanford University employees. Is not clear if Stanford-StartX Fund LLC has its own employees or offices.

There are no records of Stanford-StartX Fund LLC having wired funds for each of the four investments in MedWhat or the Stanford-StartX Fund having its own bank accounts or its own independent directors. The only person that online public records show is accountable for managing the fund and to be a director is Stanford-StartX Fund LLC fund manager Suzanne Fletcher which is mentioned by the Stanford endowment in the lawsuit as not being the person responsible to make fund decisions. 

Online records seem to indicate that the Stanford-StartX Fund LLC, a Limited Liability Corporation, is a shell company financial vehicle registered in the State Delaware Division of Corporations, with Stanford University General Counsel Debra Zumwalt at Stanford University, Bldg. 170, 3rd Floor, Stanford, CA 94305 as the registered Agent for Service of Process. There are no online records showing the Stanford-StartX Fund LLC as having independent offices or employees or directors or email addresses; instead only Stanford University offices, only Stanford University and endowment employees and only email addresses appear in all court documents.

When it comes to tax-exempt non-profits creating a for-profit subsidiary, under IRS tax laws, corporate formalities must be observed to protect the separation of the entities. Otherwise the non-profit can lose tax-exempt status. Each organization must have a separate governing body and should conduct separate board and committee meetings, with separate minutes taken. The entities also should avoid commingling assets by using separate bank accounts and should maintain an arm’s length relationship. If the subsidiary and the parent will share any resources such as office space or employees, or if one entity is going to provide goods or services to the other, or a license of any intellectual property, the entities should enter into a written resource-sharing, services, or licensing arrangement. A charity must receive at least fair market value for whatever it provides to the for-profit entity.

Even more troubling is multiple evaluations of Stanford University’s Form 990, Income Tax for non-profits, which states the University doesn’t have any partnerships, which contradicts with Stanford Univesrity’s management and its employee’s involvement with operations of the subsidiary for profit Stanford-StartX Fund LLC.

Stanford University Form 990, on Page 6, line 16, asks “Did the organization invest in, contribute assets to or participate in a joint venture or a similar arrangement with a taxable entity?”

Stanford University responded No.

MedWhat’s evidence in court and public records seems to indicate Stanford lied to the IRS in its Form 990.

Online records in Silicon Valley Business Journal newspaper, Crunch databases, Ms. Fletcher’s LinkedIn profile, and StartX advertisements show Ms. Fletcher as the active fund manager for years; StartX shows Fletcher in a StartX company IPO debut on the NASDAQ in 2018 as such manager. However, Stanford University lawyers goes on record saying Fletcher has no authority in fund matters. Court records indicate that Stanford University and its Stanford Management Company $27 billion endowment are the actual active entities in charge of venture capital Stanford-StartX Fund LLC and who made decisions whether to convert MedWhat’s convertible promissory debt note it had lent to MedWhat at 5% interest for future stock equity conversion.

MedWhat claims all of this is fraud and misrepresentation by Fletcher, StartX, Stanford-StartX Fund LLC, and Stanford University. Devesa goes on to say “I have only dealt with Suzanne Fletcher as the manager of the Stanford-StartX Fund. Stanford University employees portrayed themselves always independent of StartX and the Fund and only involved in wiring of funds and signing of documents during these investments in my for-profit commercial entity. They always told us Stanford doesn’t run the fund and to never use the Stanford name or logo”.

CEO Devesa states that it’s now clear to him how everything worked. “Stanford-StartX Fund LLC is not real but a shell company, Suzanne Fletcher is not the fund manager, StartX entrepreneur-friendly mission is not accepted by Stanford in reality, StartX accelerator or Cameron Teitelman have zero power to run the fund; it’s all Stanford University and its endowment running the show, with for-profit strategies with tax evasion schemes with direct instructions to MedWhat to hide Stanford’s involvement and name. Everyone misled MedWhat who was our real investor and who had our backs. Definitely not StartX nor Fletcher”

Court records show Stanford-StartX Fund LLC fund manager Suzanne Fletcher being represented by different lawyers than those representing Stanford-StartX Fund and Stanford University as the university is worried about the conflict of interest in public courts.

Court documents show that Stanford University kept an arm length distance in public in StartX companies it had invested through the Stanford-StartX Func LLC for tax purposes related to the University not being allowed to be involved directly in for profit venture capital. However, MedWhat claims Stanford University and its employees ran the show.

Records show that Stanford University and Stanford Management Company sent investment guidelines to all StartX founders with instructions on how to properly advertise the Stanford-StartX Fund LLC investment in their startups. Instructions included

•  not to mention Stanford University nor its endowment as investors in StartX companies but instead to always use the official name Stanford-StartX Fund LLC,

•  to avoid using the name Stanford-StartX Fund LLC in press releases without mentioning the rest of investors in an investment round to not give the impression Stanford-StartX Fund LLC was a lead investor

•  to not use Stanford’s name or logo, and voiding implying that the Stanford-StartX Fund LLC had made a judgment about the company’s future by its decision to invest.

A Securities Exchange Commission (SEC) search in the Edgar database provides zero results for the Stanford-StartX Fund LLC with no sec filings found. Most of StartX invested companies also don’t show an SEC filing.

In the use of a for-profit subsidiary by a nonprofit organization, Internal Revenue Service (IRS) federal tax laws state entities cannot commingle assets, cannot use same bank accounts and should maintain an arm’s length relationship.

Court records indicate Stanford-StartX Fund LLC and Stanford University are the same entity. While the nonprofit parent is the only (or at least the controlling) equity holder of the for-profit subsidiary and therefore will control the for-profit’s governing body, it appears Stanford didn’t avoid complete overlap in the directors and officers of the two entities. According to the IRS, having some different directors and officers helps clarify when individuals are acting on behalf of the for-profit subsidiary versus the nonprofit parent; these lines can get blurred more easily if the directors and officers of both are identical. In addition, for transactions between the two entities, it may be desirable, or even required, for the nonprofit to have some board members who are not affiliated with the for-profit entity to approve the transaction.

MedWhat claims unconscious incompetence and conscious incompetence by Stanford University and its endowment in handling of the convertible notes and conflicts of interests with some of MedWhat other investors. Stanford-StartX Fund and MedWhat investor Magic Stone appear on Crunchbase as investors in MedWhat direct competitor Sensely. MedWhat also claims Stanford University frivolously filed suit against it without verifying the facts of MedWhat’s notes, Series A and its investors.


MedWhat also claims the structure of the Stanford-StartX Fund LLC created by Susan Weinstein, Randy Livingston, Stanford president Marc Tessier-Lavigne and Robert Wallace, is fraudulent and deceitful to entrepreneurs since StartX created the Stanford-StartX Fund with a social mission of supporting entrepreneurs, work with entrepreneurs in difficult moments, and being investors in startups in good faith. MedWhat says that “the real structure of the Stanford-StartX Fund LLC in relation to Stanford University endowment with a mission of making the most money through Stanford entrepreneurs is something that was never portrayed like that at StartX”. CEO Arturo Devesa says in its defense that “a University loaning money to a startup, having access to its technology, investing in MedWhat’s direct competition without disclosing it, asking back the investment plus interest, and telling its investment to not mention and hide where the money really comes from, that is not part of Stanford University’s tax-exempt activity of supporting entrepreneurship and education. That’s more fitting of the activities of a ruthless for-profit financial organization. The Stanford-StartX Fund is not what was advertised and represented to StartX companies and MedWhat before investing in us.” 

MedWhat also goes on to say “Legally Stanford-StartX Fund LLC is not Stanford University, is elsewhere. Stanford-StartX Fund LLC is in a different legal space in which Stanford University pretends activities are taking place. Stanford University pretends these investments are not taking place in the economy and place where they are really taking place. Stanford University is taking activity from the place is being regulated and taxed, for-profit private equity venture capital by educational tax-exempt non-profit Stanford University and its endowment, and pretends is happening somewhere else, a venture capital shell company called Stanford-StartX Fund LLC. Where, it doesn’t matter, it’s somewhere else. Then they move all of the operations and managing of this separate LLC entity to Stanford University campus, even though legally is not Stanford University and Stanford University says officially Stanford-StartX Fund LLC it is not Stanford University. Total fraud.”


Stanford Daily News reporter Sean Chen discusses on March 9th 2018 issues related to Stanford University and its endowment.

In its last meeting of winter quarter, the Faculty Senate considered the Stanford Management Company’s  (SMC) investment practices and usage of the Stanford name and emblem.

SMC Chief Executive Officer Robert Wallace came to the Faculty Senate on Thursday to report on the workings of the SMC and clarify the SMC’s position on issues such as divestment.

Stanford University’s endowment and how it in the context of current calls for divestment from student groups, Wallace said that the SMC’s divestment policy is currently under review by Stanford’s Board of Trustees.

“The endowment is not a tool for social activism,” Wallace said in response to a question from biology professor Susan McConnell about how the SMC determines ethical investment. “We at the Stanford Management Company do not believe it is our job to try to achieve particular social outcomes unless they are consistent with our direct divestment policy or our long-term economic goals.”

Civil and environmental engineering professor Jeffrey Koseff also posed a question about whether the SMC should make use of Stanford’s economic resources to be a positive agent for social change.

“I think the capital we deploy in the world does really good things in the world … because we are so focused on long-term results and because we are so careful about who we work with and [the companies we work with are] so careful about the companies that they invest in,” Wallace responded. “When there’s a problem, we fix it.”

Regarding investment transparency, Wallace stated that the SMC maintains full transparency with its Board of Directors. The SMC’s Board of Directors is determined by the Board of Trustees and includes President Marc Tessier-Lavigne.

ASSU Senator Aamnah Khalid ’20 followed up with a question about why the SMC does not make its operations transparent to the public.

“When [the SMC] finds opportunities … they’re often very capacity-constrained [and] very competitive,” Wallace said.  “If we just tell everybody in the world what we’re doing, then our competitive edge will erode.”

Wallace also clarified the legality of SMC’s offshore investment practices, emphasizing that Stanford has “a fiduciary obligation within the law to mitigate taxes, not evade taxes.”

“[The SMC does] not use offshore vehicles like the criminal world uses them,” he said. “When we use offshore vehicles, they are fully reported to the Internal Revenue Service … we’re not operating in an aggressive area in the tax code — it’s not a grey area.”

The Faculty Senate also saw a presentation on preserving the integrity of the use of Stanford’s name and emblem. Vice President for University Communication Lisa Lapin, Senior Director of University Brand Management Nicole Scandlyn and Assistant Vice President for Business Development Susan Weinstein, discussed the regulations in place regarding Stanford’s brand in addition to cases of its misuse.

The presenters highlighted many specific instances where private entities used Stanford’s brand without following proper procedure or receiving permission.

“When you see film crews on campus that look suspicious, it’s fine to call [the Office of University Communications],” Lapin said in reference to a recent case of a film crew operating without proper permission in the McMurtry Building.

The presenters also emphasized Stanford’s general aversion to associating its brand with corporate and commercial material.

“The University name and logo are allowed to be used by any organization that’s officially sanctioned by Stanford,” Weinstein said.

Stanford Management Co. reported a net 13.1% return for the year ended June 30, 2017 according to a news release from Stanford University.

Aside from MedWhat-Stanford lawsuit, the subject of startup venture capital in non-profit Universities and how to deal with issues is discussed in an Xconomy interview by Jeff Engel from to MIT’s Lita Nelsen who talks about MIT Tech Transfer, Startups & Culture. Nelsen goes on to say:

“this [MIT] office has been offered investment funds consistently, maybe once every couple of years. We keep saying, “No, we don’t need it, and we don’t want to get into the conflicts [of interest].” Nelsen also goes on to talk about the two different missions of these types of funds and their conflict missions, “one thing any institution doing it has to decide is, are we primarily in it for return on investment? Or are we primarily in it for getting companies started that wouldn’t otherwise get started? You usually get a mixed message if you ask people which it is. And as everybody knows, when you get mixed missions, things get very hard to manage.”

“Certainly one consideration early from the “well, we could make money, why not put a piece of the endowment into a venture fund?”—because the money has to come from somewhere. The money managers say, “Why would we put our money into a single fund when we can take a piece of the endowment that, in terms of portfolio management, would be in higher-risk, higher-return ventures, and pick the best venture funds in the world and invest a little in each of them so we’re not constricting ourselves on deal flow.” [That’s the consideration] if it was just about the money.

If it’s just about getting things going that wouldn’t otherwise go, well then the fund has to be managed differently.”

“X: What do you mean?”

“LN: Well, the fund managers [in that scenario] shouldn’t just be looking at what’s going to make the most money. But instead, this is a very worthy project with very good science behind it, and it deserves to be helped to be launched into a company that will bring the product to the public, to the market, whether it be for economic development or a new vaccine or the good that we think we’re supposed to be doing.”

For more information on the lawsuit visit and type Case Number CGC18565596



Safety in the Cloud: HubStor advances their cloud data technology with strict identity intelligence, establishing clear security and privacy requirements



Leverages Microsoft Azure Active Director to automate intelligent data management for secondary – storage use cases

KANATA, Ontario — HubStor, the software-based cloud storage innovator, has announced new cloud data management capabilities that enable enterprises to join Azure Active Directory’s extended identity attributes in policies that control the storage, preservation, and security of unstructured data.

The HubStor cloud data management platform uniquely protects unstructured data workloads while incorporating a query-optimized mapping of data access rights, users, and group memberships. Now with extended identity metadata correlated into HubStor’s intelligent policy engine, enterprises can streamline their management of critical information in the following ways:

  • Storage: Automated enrollment into secondary storage – HubStor can now dynamically detect when a user leaves the organization and automatically enroll their Office 365 mailbox and OneDrive for Business site in a backup/archiving policy that captures the data into Azure-based secondary storage
  • Preservation: Retention or legal hold automation – HubStor can dynamically set retention periods on a user’s data in secondary storage when, for example, the user joins a department or leaves the organization.
  • Security: Role-based access control for data streams – HubStor can restrict access permissions into global data streams so that privileged users can search, access, or recover information relating to precise sets of users only. HubStor’s new ability to automate a logical separation within a single data stream for role-based access control is gaining traction in the following scenarios:
    • Email journaling – Storage rules that leverage the Organizational Unit attribute can support controlling access to messages so that legal discovery users can conduct searches, apply holds, and perform exports on email custodians within their particular domain only, for example.
    • Office 365 audit log retention – Similarly, storage rules leveraging the Department attribute work to create a logical separation of events so that particular IT and security administrators can review and produce Office 365 event history for users within specific departments or office locations only.

“We try to keep a keen ear tuned to the needs of our customers as we enhance the HubStor cloud data management platform,” said Brad Janes, VP of Product Management at HubStor. “Enhancing HubStor’s integration with Azure Active Directory and the HubStor policy engine to incorporate identity metadata unlocks never-before-seen data management capabilities in the IT industry.”

About HubStor :

HubStor is a leading innovator in cloud-based storage software. Enterprises use the HubStor cloud data management platform to transform their data storage and protection practices, backup their Office 365 data, journal electronic messages, enable cloud-tiering of file systems, and manage long-term retention of unstructured data. HubStor is headquartered in Ottawa, Canada, and is a Microsoft Co-Sell Prioritized and Gold ISV Partner.  More information is available at:


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Zinnov recognizes increasing capabilities of QuEST Global for converging mechanical, electronics and new age software engineering technologies



  • QuEST Global retains leadership position in the study titled “Zinnov Zones 2018 – ER&D services” for the fourth consecutive year
  • Positioned in the leadership zone across Automotive, Transportation, Aerospace, Energy & Utilities and Medical Devices
  • Rated as an ‘Expansive and Established’ player in Artificial Intelligence and Machine Learning, Design and Simulation Engineering, and Platform Engineering segments
  • Entered into the execution zone of enterprise and consumer software

 Bengaluru, India, February 13, 2019: QuEST Global, the pioneering engineering services provider, today announced that it has retained leadership position in the “Zinnov Zones 2018 – Engineering and R&D Services Rating”, for the fourth consecutive year. The report was published by Zinnov after evaluating more than 35 global engineering service providers in major industry segments. The key parameters for the study included product development capabilities, innovation, client relationships, eco system linkages, scalability etc.

According to Zinnov Zones 2018 report for ER&D Services, QuEST has been positioned in the leadership zone in automotive, transportation, medical devices, energy & utilities and aerospace verticals. The company has gained presence in artificial intelligence & machine learning, design and simulation engineering, and platform engineering where, Zinnov has placed QuEST in the expansive and established zone. Zinnov has also placed QuEST in the execution zone for consumer software, enterprise software, computer peripheral, consumer electronics and industrial automation sectors.

Commenting on this achievement, Ajit Prabhu, Chairman and CEO, QuEST Global said, “This recognition from Zinnov is a re-affirmation of our dedication to solve engineering problems of our customers by converging mechanical, electronics and software technologies. With the help of our proven expertise across the spectrum of advanced technologies, we are committed to enable OEMs and Tier1s across the world to launch new products and discover newer possibilities. Our integrated local-global solution delivery approach and more than two decades of in-depth engineering experience across industries enable us to address the increasing market demand for safety critical and reliable connected products that provide superior customer experience.”

As a pioneer in the engineering services and solutions industry, QuEST has been helping customers to identify problems, proactively create innovative solutions and make products safer and more reliable in today’s digital age. The company’s strong capabilities in areas such as artificial intelligence, connected engineering, augmented reality and software technologies is enabling OEMs and Tier1 suppliers cross the digital divide, while continuing  to provide a reliable backbone of support in the mechanical and electronics world.

About QuEST Global

QuEST Global is a trusted engineering services and solutions partner to many of the world’s most recognized Fortune 500 brands in aero engines, aerospace & defense, automotive, medical devices, oil & gas, power, hi-tech, industrial and rail with 10,000+ associates. For more than 20 years, QuEST has been a trusted partner providing comprehensive support across the complete engineering lifecycle to help our customers improve efficiency, increase quality, create new products and open new markets. Through a collaborative and customized approach, QuEST enables its customers to manage traditional engineering requirements as well as convergence of digital and mechanical technology to help them create safe, dependable and high quality products and services.

Media Contact:

Anto T Ouseph –

Pratvii Ponnappa, Weber Shandwick – M: 9886321381| E:

About Zinnov

Founded in 2002, Zinnov is headquartered in Silicon Valley and Bangalore. In over a decade, they have built in-depth expertise in engineering and digital practice areas. They assist their customers in effectively leveraging global innovation and technology ecosystems to accelerate innovation and digital transformation.

Zinnov’s team of experienced professionals serves clients in Software, Automotive, Telecom & Networking, Semiconductor, Consumer Electronics, Storage, Healthcare, Banking, Financial Services & Retail verticals, and in the United States, Europe, Japan & India.

For any further media queries, please contact Nitika Goel at

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itel Empowers Consumers with the Magic of Technology!




The Brand Launches Its New Campaign ‘Ab Har Haath Mein Jaadu’

  • itel enables its consumers with the power of magic in every hand
  • Exhibits its latest range of segment-first smartphones, with A23 featuring Face Unlock, A44 Power with big battery and A44 Air with an AI Dual Camera.

 New Delhi |xx February 2018 – Explore the Magic of technology in your smartphones at the best ever prices! Well, yes. itel launches yet another path breaking campaign – ‘Ab Har Haath Mein Jaadu’ for its discerning customers as it completes 3 successful years in India. Aiming to connect with the mass market consumers and enhancing their smartphone experiences by democratizing technology, itel’s new brand campaign creates an aura for all its customers.

For brands, being tuned into people’s aspiration matters and this is what itel has been constantly striving to achieve since its launch in India. With this continuous and conscious effort, itel is aiming towards fuelling the aspiration of the masses thereby, empowering them with a life filled with magic. A life where one is able to connect with the loved ones, communication is not confined to a language, one is able to capture the happy moments of his life without any inhibitions and people come together as one big and happy family. This is itel’s life of magic!

 To Celebrate the onset of the brand campaign, we have worked on our market insights strongly and met people across segments, genres and realised that value is fuelled by creating desirability and affordability, said Goldee Patnaik, Head of Marketing, itel Business Unit, TRANSSION Holdings.

“Har Haath Mein Jaadu resonates with our core belief of providing latest mobile features at the best prices further making customers’ experience magical while using itel smartphones. The new brand campaign compliments itel’s latest range of portfolio which are bringing newness and affordability together to make sure that our customers have a magical experience with each offering,” Mr. Patnaik added.

itel A44 Air, the latest product offering, is a segment-first AI Dual Camera with a full screen display and face unlock at an incredibly affordable price. In 2019, itel’s smartphone portfolio will be primarily driven by AI and hence empowers the consumers with magic of technology while making them feel confident and liberated.

itel, in its true essence, has always been democratising technology for masses.  Its robust footprint via mass market distribution, customer-centric approach, and innovative product portfolio have together made itel one of the most reliable & value-driven brand for 4cr + customers.  As the entry level brand of TRANSSION Holdings, itel aims to continue the same strategy by empowering consumers with the magic of premium features at budget-friendly prices.

 For this new campaign, itel has rolled out a full-fledged and integrated marketing campaign to foster engagements across all the media platforms. From a special retail visibility drive to on-ground activations across all its markets, the campaign will be supported extensively with tactical TV campaign to drive awareness followed by radio amplification to create consumer engagements. To further drive meaningful local connections with consumers during the festival, itel also participated in Pongal and Kumbh Mela, making its presence impactful across markets. Way forward, it is geared up to participate in key festivals across its top markets and connect directly with customers.

Along with the exciting campaign and new brand philosophy, get ready to experience the magnificence of itel’s latest product portfolio – itel A23 with face unlock and bright display at INR 4299, itel A44 Power with full screen display and 4000 mAh battery at INR 4,999 and itel A44 Air with full screen and AI dual camera at INR 4,599. These are well aligned with the current needs and demand of customers, promising a delightful smartphone experience for them thereby, truly democratizing technology for masses.

About itel:

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. itel’s mission is to provide budget-friendly mobile communications and it democratises technology for everyone. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally.

itel forayed into the Indian market in April 2016 and has established its leadership position by bringing in unique product portfolio backed by strong service proposition. itel emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, registering an exponential growth of 217% year-on-year as per Q4 2017 CMR report. itel also maintains strong distribution channel and wide service centre presence PAN-India with more than 960 touch points and its exclusive service brand, CarlCare.

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For any media query:

Joyeeta Mitra

Priyanka Malhotra

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