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CarDekho Group Leads Automotive Revolution with AI-Driven Initiatives. Check for more details

CarDekho Group enhances the automotive experience through AI, ML, and Big Data, including AI chatbots, Southeast Asian expansion, intelligent code writing, and AR/VR concepts. Continued innovation is accelerating the growth through 2024.
Autotech and financial services firm CarDekho Group is betting on AI, ML, Big Data, and analytics to enhance the customer experience of its automotive ecosystem offerings. “These advances have diversified our operations has changed from car-buying travel insurance options to vehicle financing solutions,” said Anurag Jain, Co-Founder & COO, of CarDekho Group.

Jain said the adoption of AI-powered chatbots has changed the way customers communicate with local OEMs and retailers, providing a seamless experience similar to popular messaging platforms like WhatsApp.

He added that AI has played a key role in enhancing the group’s software development processes, introducing quality control processes, and improving defect detection capabilities across its digital platforms.

The group, which has entered Southeast Asian markets such as Indonesia, Malaysia, and the Philippines, operates under its brands, CarDekho.com, BikeDekho, ZigWheels, PowerDrift, InsuranceDekho, Rupyy, Revv, CollegeDekho, and OTO.

Apart from plans to expand domestically this year, the group is targeting new markets in the Middle East.

“Going forward, we intend to reshape the search experience in the automotive space and encourage collaboration and innovation Using AI-powered searches, we aim to provide a streamlined search journey and deliver is involved,” Jain said.

Commenting on the team’s technology-focused approach to staying ahead of the curve, Jain attributed the change in its development strategy to the adoption of AI-powered intelligent code-writing.

This accelerates the development cycle, ensures language-appropriate coding, and delivers exceptional performance on our platforms,” he said. Similarly, leveraging AI for data-driven decision-making has helped optimize our business and sales strategies. AI-powered pricing modules and recommendation systems enhance lead quality and user engagement by providing personalized product suggestions, demonstrating the power of data in tailoring user experiences.”

With consistent growth of more than 60% over the last three years, Jain Taurus feels the group will remain viable throughout 2024. “Continued innovation will be central to our strategy as we intend to delve into AR, VR, and 3D to personalize immersive car interactions and recommendations”.

Conclusion: The automotive sector is going through a complete overhaul that has been triggered by changing consumer behavior and market disruption. The AI-based interventions by the Group are the best example of how cutting-edge technology can initiate a radical transformation and a new era of possibilities for this sector.