AI in Digital Marketing

Digital marketing is more about applying thoughtfulness and creativity in formulating digital marketing strategies.

Artificial Intelligence is the next big revolution after the internet. And it is pretty apparent that CEOs and digital marketing professionals alike are varied in the possibility of snatching away jobs. Fair enough. The Internet has opened up a whole new world in the field of marketing to the extent it helped people sell pizza-smelling perfume. Digital Marketing didn’t experience much resistance in its adoption probably because it promised more opportunities than threats. Now that marketing automation is fast picking up pace, it has become a subject of concern. First of all, AI in digital marketing is here only to help scale up the processes. Secondly, AI can never overtake humans even in the most data-intensive industry like digital marketing. To feel assured about the positive impact of AI in digital marketing, one needs to clearly understand the extent of its impact on digital marketing.

Digital marketing needs AI

Artificial Intelligence has already made its stride into digital marketing with features like a chatbot for personal conversation, Shakespeare for writing smart e-mails, etc. In fact, the list is endless. The effects of AI in digital marketing are all over to see and experience. In a McKinsey report, researchers found that AI is already being used by 41% of the digital marketers. The fact that it has wide acceptance only augurs its adoption. Those who are hesitant to break that status-quo mindset for fear of the unknown, are doing so only to be left behind. Digital marketing thrives on the right communication delivered at the right time. Artificial intelligence with trained algorithms can assist in generating appropriate content in the form of product recommendations, online searches, chatbot conversations, etc. With Metaverse, a popular and major social media channel making rapid strides into advertising and marketing, it is awfully surprising why digital marketing companies distance themselves from genre-defining technologies.

AI cannot compete with humans

Digital marketing, in popular opinion, is more about repetitive and mundane tasks such as gathering campaign statistics, generating reports, measuring conversion rates, email marketing, analyzing customer behavior on a website, etc which well-trained AI applications can perform. What many do not know is digital marketing is more about applying thoughtfulness and creativity in formulating digital marketing strategies. It is true AI can train itself to take decisions but the so-called ‘apocalypse’ will not happen in near future. Besides, by implementing AI in digital marketing, the companies only give themselves an opportunity to up-scale. Human-touch is something digital marketing teams cannot delegate to AI-trained algorithms. Only humans would know which pudding to buy when your child is depressed.