Breaking Stereotypes and Biases in Women’s Presence in Industries

Women entrepreneurs

Women entrepreneurs

Women entrepreneurs are disrupting industries everywhere, from fashion and technology to finance and real estate. No matter what line of business women-entrepreneurs are in, the traits of successful women can usually be traced back to seeing a problem and finding a solution. Women bring a new perspective and skill set toward business that often helps make them better entrepreneurs. There are so many intangible qualities that make women entrepreneurs so special, and while these traits of successful women are certainly not exclusive to women, it’s important to celebrate the qualities that position women to be successful and encourage more women to go after that success.

The year’s calling for each woman to challenge the stereotypes and biases when discussing gender. Biases are rife in many industries and many sectors have been historically run and dominated by men. Men used to be the only ones who had the right to an education, serve in the military, vote or have a job, but times have changed. Enabling diversity is a social imperative and a competitive advantage for companies and institutions, resulting in demonstratively greater returns.

Women in business create value through the diversity of thought. Collaboration between different genders, sexual orientations, ethnicities, and races can lead to enhanced problem-solving and increased innovation. It shows that diversity among teams helps them make better business decisions. Gender diversity sheds lighter on an organization’s opportunities and vulnerabilities. This heightened awareness means gender-diverse teams can be more efficient and better able to make crucial decisions twice as fast and with half of the meetings. Adopting gender diversity can help companies experience these far-reaching benefits.

Firms with the strongest leaders have almost double the revenue growth of businesses with weaker leaders. While men are often the top brass in many companies, it doesn’t necessarily mean that they are stronger leaders than women. Research shows that women are more effective leaders than men in all positions of authority in a corporate setting. Women outperform men the most in top management positions including executive roles. The gap narrows with every step down the corporate ladder. Effective leadership has been known to improve workforce productivity by driving results and inspiring others. Strong leaders also help attract and retain top-caliber talent as they strive to build relationships while displaying high integrity and honesty. Ultimately, these leadership advantages all contribute to the company’s profitability.

Researchers say that female-owned firms generate higher revenues, create more jobs, and perform better in terms of providing investment returns. In addition, women are more effective leaders and have a larger appetite for growth.

When women entrepreneurs succeed, they’re more likely to invest back into their families and community – into education, nutrition, well-being, and children’s health. What’s more, their businesses are more likely to provide necessary services and opportunities to their communities. And people directly see the ripple effect on communities from the success of women entrepreneurs because they are willing to change the world.