Bharat Petroleum Partners SAP India to Build a Digital Customer Engagement Platform

Bharat Petroleum Corporation

Bharat Petroleum CorporationBharat Petroleum’s Project Anubhav to deliver a superior and unified experience to over 100 million Indians

Bangalore, February 21, 2022: Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company has partnered with SAP India to deliver a consistent, superior, and unified customer engagement and experience platform.  Under an ambitious project christened “Project Anubhav”, Bharat Petroleum has set a vision to create an exceptional & consistent customer experience built on foundational pillars of Convenience, Personalization, and Trust.

“Innovation and customer-centricity are two of the key core values at BPCL and we have always taken pride in being the industry leader in adopting and bringing the best of technologies/services to our customers & other stakeholders. We are very aggressively adopting emerging and pioneering technologies that can deliver exception customer convenience and personalization.” Commenting on the partnership, Mr. Rahul Tandon, Head Digital Transformation, BPCL said, “We are elated to partner with SAP India in building the core of our customer engagement platform on SAP technologies which will provide customers with a unified view of all of Bharat Petroleum’s products and services across business units

Through SAP Commerce Cloud, Bharat Petroleum is reimagining its customer journeys across different persona types and digitally transforming the customer experience including providing a single view of BPCL’s products, programs & offerings to its various customers for their personal and business needs, creating seamless processes for customer onboarding, ordering, payments, fulfilments, etc. across Omni-channels like mobile apps, websites, etc. Additionally, BPCL will get a single view of customers across 6 business lines with the ability to cross-sell, upsell and build customized products and services for customers.

“BPCL is powering India’s economy, they carry an innovative and efficient approach towards easing & energizing the lives of their customers and welfare of the nation,” said Rajeev Singh, Vice President, Public Sector & Utilities, SAP India Head“We are honored to collaborate with BPCL in its journey to enhance customer experience and also boost ‘Digital India’ concept at scale.”


About Bharat Petroleum Corporation Ltd. (BPCL):

A Fortune Global 500 Company, Bharat Petroleum is the second-largest Indian Oil Marketing Company and one of the premier integrated energy companies in India, engaged in refining crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the elite club of companies having greater operational & financial autonomy. Bharat Petroleum’s Refineries at Mumbai & Kochi and subsidiary Bharat Oman Refineries Ltd., at Bina, Madhya Pradesh have a combined refining capacity of around 37 MMTPA. Its marketing infrastructure includes a network of installations, depots, retail outlets, aviation service stations, and LPG distributors. Its distribution network comprises over 19,000 Retail Outlets, over 6,100 LPG distributorships, 733 Lubes distributorships, 123 POL storage locations, 53 LPG Bottling Plants, 60 Aviation Service Stations, 3 Lube blending plants, and 4 cross-country pipelines. With a focus on sustainable solutions, the company is developing a vibrant ecosystem. Bharat Petroleum has been partnering with communities by supporting innumerable initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building, and employee volunteering. With ‘Energising Lives’ as its core purpose, Bharat Petroleum’s vision is to be the most admired global energy company leveraging talent, innovation & technology.


About SAP

SAP’s strategy is to help every business run as a sustainable intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 87% of the world’s total global commerce touches a SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into sustainable intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit


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