Brand monitoring can help businesses to have a robust grip on their marketing campaigns.

In today’s connected world where information is floating all over the Internet, having an online presence is of paramount importance. Doing business in this digital age is extremely crucial and getting ahead of the competition requires an omnichannel strategy. Monitoring brand, regardless of type and size, can be an effective approach as it will provide tracking of various mediums for evaluating all the online activity concerned with a brand. By doing so, businesses can scale their overall performance, ensure the protection of their brand reputation, measure the outcomes of marketing campaigns, boost brand awareness and more.

As the online conversation is critical for most organizations, brand monitoring provides the ability to track their engagement with customers. It also enables a range of use cases including social media and crisis management, which can help lure, acquire, and retain customers.

Let’s have a look at all-time best brand monitoring tools leading the way into organizations’ effective monitoring strategy.

Google Alerts

Google Alerts is a free brand monitoring tool giving notifications to users provided by Google that sends emails to subscribers that encapsulate the search activity around search terms. This is a much simpler tool than others. It is easy to use, just require to enter the keyword users want to monitor into the search bar and enter their email address. This will give an email to users when every time someone uses that keyword online.

SharedCount

SharedCount designs to target individual users who might not be capable of paying for premium products. Developed in 2010, it was the first API tool which gives users a holistic engagement data on their website content. As it can easily use with WordPress and larger API integrations, SharedCount makes it easy to see what content is connecting, what content is not, and where businesses should focus their efforts to maximize ROI.

BuzzSumo

BuzzSumo, a powerful branding monitoring online tool, which allows companies to discover what content is popular by topic or on any website. It also provides social insights for content marketing and SEO campaigns. This brand monitoring tool provides numerous features, including keywords and brand alerts, along with domain, author and link alerts. It also offers personalized dashboard, real-time notifications and filters to receive precisely the results a brand need.

Brand24

Brand24 is one of the most robust brand monitoring tools making media monitoring easier. The tool consists of a wide range of features, including online monitoring such as social media, news, publishers, blogs; Social media listening; Identify influencers; Advanced analytics; Automatic notifications; Real-time analytics; Real-time monitoring; Sentiment analysis and scoring; Behavior tracking; Customer experience management, social performance management, and more.

Zoho Social

Zoho Social, a social media management tool, which helps businesses schedule unlimited posts, monitor what matters and create custom-reports to analyze their social media performance. It encompasses a powerful set of features, including the Publishing Calendar, Bulk Scheduler, and Repeat Post that empower a brand with all the social media publishing tools that they need. Moreover, its advanced reporting features assist brands to assess performance using intuitive graphs and create unlimited custom reports for their clients.

Hootsuite

As one of the powerful social media management platforms, Hootsuite empowers business leaders to manage their brands’ social media smoothly and efficiently. This brand monitoring tool allows users to schedule and publish content to the right channels at the right time, track effectiveness in real-time, and crank the volume on their top-performing content. Hootsuite offers a number of inbuilt analytics functionalities, as well as an inbox view of private messages directed at multiple social media accounts across various platforms.