Atypical Digital

The business landscape has become extensively competitive, where 'survival of the fittest' is the recurring mantra for most growing companies. When the pandemic ravaged the global economic and financial markets, digital solutions and capabilities became the keys to transformation and growth. Organizations wanted to create smart experiences which would facilitate the customers' journey based on their existing situation. Since several other factors also continued to hinder growth and development in the business sector, availing digital solutions has become crucial. Fortunately, Atypical Digital has emerged as a top company in the industry that focuses on creating a real impact in the evolving global paradigms.

Atypical Digital is a global digital agency that provides technology, marketing, business strategy, and creative direction. The company offers a full suite of services to help businesses optimize their digital marketing channels and create a superior customer experience for increased revenues and market outcomes. Headquartered in New York City, Atypical Digital has offices in Canada, Costa Rica, the UK, and Peru.

The firm's services include expert content management system (CMS) implementation or customization (Adobe Experience Manager and now Magnolia headless CMS), e-commerce (Adobe Commerce and vTex), HubSpot partner services, content strategy, conversion rate optimization (CRO), data strategy and analytics, online reputation management, paid media services, search engine optimization (SEO), and staff augmentation.

A ‘One-Stop’ Destination for All Digital needs

Atypical Digital was established to elevate digital experiences for both its clients and their consumers. From the beginning, the team has focused on working with the clients to not only improve conversion rates, time on site, overall page views, and customer loyalty but also to improve internal operations involving content authoring and approvals.

The company's area of expertise includes everything from improving the site or mobile experience for the clients to enabling their customers to explore their growth. Besides, Atypical Digital also focuses on driving the clients' digital marketing activities to ensure that the right kind of traffic is flowing to their web properties.

A Veteran Entrepreneur Who Never Stops Creating 

Tejune Kang is the Founder and CEO of Atypical Digital. He has over 23 years of experience leading and creating global enterprise technology applications. During his eighteen years of entrepreneurial experience, Tejune became the founder of 6D Global Technologies, Inc and took the company to the public IPO.

Besides, he served as the Director of Altium S.A. and recorded multiple successful company exits in real estate, technology, and import domains.

Tejune graduated from Harvard Business School after completing the 3-year Owner President Management program in November 2017. In July 2018, he completed his Singularity University Exec Ed Program. He is a part of the Young President Organization (YPO) located in Manhattan, New York and has completed the Entrepreneurs Master’s Program (EMP) co-hosted by EO and the "Birthing of Giants".

Changing the Norms with Sophisticated Adobe Support Services

Atypical Digital's focus on Adobe support services has allowed the company to invest in Adobe products whenever they are announced to be ready to support clients who could best benefit from these new solutions.

The team masters in two primary areas:

  1. Site or omnichannel experience (Adobe Experience Manage / AEM)- The company migrates customer websites from suboptimal platforms to AEM, upgrades sites to accommodate new AEM releases as well as moves clients to AEM Cloud Services.
  2. Digital marketing (display advertising, paid search, SEO, paid social)- This includes Adobe’s Customer Journey Optimizer marketing automation.

The firm has increased effectiveness in these areas with an evolved approach to customer audience management via capturing, managing, and making customer profile data in Adobe’s real-time Customer Data Platform (CDP). A long-time practitioner of Adobe Analytics, Atypical Digital can guide clients to use the more sophisticated practices of Adobe’s multi-channel Journey Analytics that replaces ad-hoc data scientist SQL queries with a frictionless analysis workflow for non-SQL marketers. These customer audiences practice up-level traditional digital marketing effectiveness by empowering companies to manage journey engagement and conversion rate optimization in ways that often vastly outperform their competitors.

Cloud Computing and Big Data as a Catalyst to Growth

Tejune believes that firms with cloud computing and big data analytics capabilities can make sense of threats and opportunities to innovate more competitively than those that don't. They are proficient enough to ingest increasingly bigger data sets and extract productive insights with artificial intelligence and machine learning.

These firms are better equipped to provide data sets and can analyze business and product owners to act by responding to the needs to revise data or analysis.

Tejune remarks that more companies need to integrate cloud computing and more effective data analytics because of the “four V’s” of big data; their product marketing and usage are generating extreme data volumes, variety, and velocity – .

Energizing the Innovation Leap with 'People'

Atypical Digital’s innovation comes from its roots and origin in the world of Adobe solutions. As an Adobe Strategic Partner from its inception, Tejune remarks that Atypical Digital has worked to stay ahead of the technology innovation curve by continuing to invest in training its most valuable resource, the people. The employees are certified and re-certified on a regular cadence, because of which the company continues to innovate from within by attending industry conferences and having internal collaboration and coaching.

Hallmarks of Success and Achievement

Since its inception, Atypical Digital has fulfilled clients’ needs and received complementary testimonials which are reflected in the below paras.

- “Atypical Digital has been a valued partner of Avionos through our years of collaboration. They continue to be a valued partner in providing quality AEM support resources. If you are looking to work with a partner who knows the AEM technical and functional market inside out, I would highly recommend working with the team at Atypical.”

- Gibson Smith, Chief People Officer, Avionos

“Atypical Digital is one of the best digital marketing agencies I’ve worked with. Throughout the years, they took the time to fully understand our company and its goals while proactively offering insights and options. Very creative, on-point, trustworthy, and of high value to any business.”

- Pongpeera (Mac) Simagrai, Sr. Director, Digital Acquisition, Ariat

Staying Ahead of the Digital Curve 

Atypical Digital is faced with the prospect that digital marketing technologies and approaches constantly evolve. Since leading-edge practice in the marketplace can become common practice within a few years, Atypical Digital keeps a tab on up-to-date advances in data practices and customer experiences. The company invests a lot of time researching and understanding how solutions are changing and integrating to adapt to customer practices across channels and devices.

Partnerships as a Trigger to Future Operations 

Tejune remarks that Atypical Digital views partnerships as critical to the company's success in the future. Its technology partners like Adobe enable the understanding of digital marketing technologies to mature in line with leading-edge practices. Partnerships with platform or solution providers are synergistic as the platforms that are sold must be implemented, maintained, upgraded, and otherwise optimized, which is the team's expertise. So, developing deep ties to partners will keep the firm on the leading edge to provide high-value services to clients in an ongoing manner.

Quote: “I am excited to see the next evolution of technology. Moore's law is upon us and with the amalgamation of Web3, 5G, nano, big data, AI, and digital transformation, the future is bright! Our company is driving innovation like never before.”

– Tejune Kang, Founder and CEO, Atypical Digital

Management: Tejune Kang, Founder and CEO, Atypical Digital

Website: https://www.atypicaldigital.com/