We usually think of AI as a workplace tool or some sci-fi marvel. But it’s actually reshaping how we play, create, and connect. From improving slot machine safety to co writing West End musicals, AI is quickly becoming embedded in our entertainment experiences. You could be streaming a concert, spinning the reels of an online game, or watching Wimbledon highlights – there’s a good chance that AI is working hard behind the scenes. Read on to discover five unexpected but fascinating ways AI is revolutionising fun itself.
AI as musical co writer
AI is helping even music legends break creative boundaries. For example, ABBA’s Björn Ulvaeus recently revealed that he’s co developing a new London musical with the help of AI input, showcasing how the tech can inspire even the world’s most talented songwriters. But not everyone’s on board. Artists such as Kate Bush, Elton John and Imogen Heap have voiced concerns about AI’s impact on copyright and ownership of musical works and have urged the UK government to strengthen protections for original creators rather than ease copyright for AI.
Smarter slots: How AI is reshaping online gaming
In online gaming, AI algorithms are changing slot machine operation – making it more fun, secure, and responsible. AI is able to adjust volatility, personalise bonus offers, and even detect risky playing behaviour. Even the most thrilling features like in games such as Megaways, which offers hundreds of thousands of ways to win at slots, are now being fine tuned by AI to improve player engagement and safety.
Game on: AI chooses your next adventure and online stream
AI-driven recommendations used to be the domain of streaming platforms. They are now personalising the way that you game and engage in e sports and interactive theatre. For example, Microsoft’s Muse AI, developed in Cambridge, can generate highlight clips tailored to your actions. Thanks to these adaptive technologies, you’ll be completely immersed in a game that feels like it’s made just for you.
AI brings concerts home: The hybrid festival revolution
In the UK, AI is powering a completely new kind of festival experience – one where even remote attendees get a fully immersive experience. Everyone’s still talking about The 5G Festival (developed by Digital Catapult) which combined real-time AI control with virtual streaming so that audiences could experience concerts live in person or remotely in the ultimate hybrid experience. AI is seamlessly blending audio, video and live interaction – creating a future where music festivals are completely immersive and more accessible than ever.
Instant recaps: AI is rewriting sports coverage
Traditional sports commentary is undergoing a revolution. From Wimbledon to the Masters, AI is now providing instant summaries of the match, along with live updates, using British-made systems. This tech can also narrate music events, while AI presenters appear in your streaming feeds. And as the tech improves, expect real time coverage to become more accessible, immediate, and even available in an unlimited number of languages.
AI’s playful revolution is just beginning
AI is no longer confined to business spreadsheets and server rooms. It’s being used to remix music, retool online games, and totally reinvent the music festival. As the technology matures and innovates, it will help us play not only harder, but much smarter.