Morning Shows Made Available for “Demon Slayer: Infinity Castle” Due to High Demand

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The Japanese anime movie, “Demon Slayer: Infinity Castle,” was released in the Indian theatres on September 12, 2025. The movie broke all records of advance booking, and most theaters are currently houseful.

Sony decided to release this anime on over 1,700 screens and even had to make the morning shows available for the Indian audience, catering to the high demand. Here’s why Indians are turning to Japanese anime, leaving behind the traditional Bollywood cinema. 

Morning Shows Added for Demon Slayer as Demand Grows

Girish Wankhede, a movie trade expert, while speaking to IndiaToday, remarked that it was “a first” for the Indian cinema. He said, “Traditionally, early morning shows are reserved for films with the highest anticipation and box office potential.” 

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He further added, “But the traction for 'Demon Slayer' was so massive, they had to scale the release from 700 to 1,700 screens.” He added that with this level of demand, it was sensible to add morning shows.

Citing a practical reason for the morning shows, he said these shows are generally cheaper than the afternoon, evening, and midnight shows. This approach has allowed younger students who have yet to earn to enjoy this anime cost-effectively.


Why is Demon Slayer Drawing Massive Traction?

Though morning shows are quite affordable, the present craze for anime in India has never been seen before. Wankhede remarked that the interests of the younger generation of India have changed diametrically. He said that this conversion could have occurred during the post-COVID period. Further, he noted Gen Z are drawn more towards K-dramas, BTS, and Japanese anime.

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Wankhede didn’t stop at that; he revealed that the real cause of this change is being observed. He ascribed this interest shift to “content fatigue, " meaning Bollywood is fatigued. He added Hollywood, too: " After 'Avengers: Endgame', there’s been an apparent decline in their appeal. They’ve become formulaic.” Whereas, “Anime, on the other hand, is offering something fresh. It’s better conceived, more emotionally layered, and at the same time visually spectacular.”

Girish Wankhede states that there is a significant decline in the interest that Bollywood cinemas used to arouse. He says that the traditional movies have become more formulaic. On the contrary, anime is fresh, emotionally layered, connects deeply with people from almost every background, and is visually spectacular. He attributes these reasons to the growing popularity of Japanese anime in India and across the world.